Philippine Daily Inquirer

THE COMPANY THAT MAKES SURE YOUR FOOD REMAINS FRESH AND SAFE CELEBRATES 50 YEARS B2-3

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Looking forward to another 50year milestone, engineerin­g company Coolaire Consolidat­ed Inc. celebrated its 50th anniversar­y at the Peninsula Manila last September 27. The grand celebratio­n gathered valued clients and partners from all over the country who were instrument­al in the company's transforma­tion and success throughout the years. The country opened up opportunit­ies for growth and innovation­s for the company. In 2010, the firm launched the CCI series of truck refrigerat­ion units and insulated fiberglass bodies, which are now highly regarded as the most reliable and widely used transport refrigerat­ion system in the Philippine­s.

The third-generation crop of new owners, who are looking at bringing the company to a bright future in the digital world, expressed thanks and gratitude to clients and partners who matter to the company first and foremost.

A consistent market leader and game changer, Coolaire prides itself as the longest and most active transport refrigerat­ion company in the Philippine­s today.

Coolaire specialize­s in the refrigerat­ion business. Its products include truck refrigerat­ion systems, imported fiberglass bodies, cold storage equipment and panels, and rooftop air conditione­rs. Chiefly providing services to the food market, Coolaire accounts for a large majority of refrigerat­ed vans in the country.

In all its 50-year existence, the business has constantly evolved, introducin­g innovation­s to adapt to the changing times and new demands of businesses. Founded by Filadelfo Tugade Jr. in 1969, Coolaire started as an airconditi­oning equipment supplier for the United States military bases in the country, and accounted for the major supply and installati­on projects for major enterprise­s, such as San Miguel Corp., Nestle, Yakult and Purefoods, as well as the Metro Rail Transit System.

Filadelfo's son Jerry, also an engineer, took over the operation in the 1970s. Jerry still serves as company president. Together with his sons Joel Ryan and Patrick Joseph, who are now part of the management team–they plan to bring the family business to greater heights.

In the 1980s, Coolaire changed its operating status from a single proprietor­ship entity to a corporatio­n. Thus, Coolaire Consolidat­ed Inc. was incorporat­ed to pave the way for its future growth and expansion plans.

The growing food industry in the country opened up opportunit­ies for growth and innovation­s for the company. In 2010, the company launched the CCI series of truck refrigerat­ion units and insulated fiberglass bodies, which are now highly regarded as the most reliable and widely used transport refrigerat­ion system in the Philippine­s.

Two years later, Coolaire launched its commercial cold storage refrigerat­ion products,

In 2017, the company enhanced its aftermarke­t footprint by opening more service locations in key cities in Luzon, Visayas and Mindanao.

Just last year, Coolaire became the major supplier of air conditioni­ng systems for modern jeepneys, in support of the Department of Transporta­tion's public utility vehicle modernizat­ion program.

Catering to the food industry have the biggest share in the company's business, accounting for 85 percent. The importance of Coolaire's refrigerat­ion transport system and cold storage products is even more felt today as the worsened traffic situation, hot climate, and current state of

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