Philippine Daily Inquirer

THE 2020 FORD TRANSIT

PURPOSE-BUILT AND WORK-READY

- By Aida Sevilla-mendoza

Seven million units sold worldwide and six generation­s launched so far— that’s an impressive record for any new entry to any market segment, and the Ford Transit has it all.

At a press and dealer preview last Thursday, Ford Philippine­s presented the Transit, its entry for the light commercial bus and van (LCBV) segment, as truly work-ready: it was already available in Ford dealership­s nationwide beginning that same day.

That is unlike other automakers who introduce a new vehicle in grand fashion, only to reveal later that units will be available next year yet.

The LCBV segment in the Philippine­s is a growing, still largely uncrowded field. It requires a vehicle to have more than a dozen seats at least, lots of loading space, a strong diesel powertrain, and a sturdy, solid build.

TRANSPO NEEDS. The LCBV segment serves the transporta­tion needs of enterprise­s like schools, hotels, resorts, travel agencies, hospitals (think ambulances), business support outsourcin­g (BPO), corporate, and even retailers, providing their customers and crew with mobility support.

Enterprise­s in this sector need in their commercial vehicles generous size and space, enhanced comfort, optimized load capacity, safety and convenienc­e features, proven performanc­e capability, and long service intervals for maximum productivi­ty and cost efficiency.

The Transit minibus fits the bill, embodying as it does the “Built Ford Tough” tagline of the Dearborn, Michigan-based company whose core business is manufactur­ing trucks, SUVS and other commercial vehicles. Ford no longer makes passenger cars except for the Mustang, a sports car.

PURPOSE-BUILT. The Transit’s exterior design exudes a strong and commanding road presence with its three-bar grille, multi-reflector halogen headlights with daytime running lamps, front fog lights, 16inch steel wheels with hubcaps, black bumpers, side moldings, and rear bumper with integrated step.

The spacious 15-seat capacity, stowage bins, 12 cup holders and multiple power sockets and power sidestep were purposebui­lt to enhance the convenienc­e, and ride experience of passengers and driver alike.

Although the passenger side door is manual-sliding unlike in other markets abroad where the door is power-sliding, the Transit sold locally is configured with an array of useful features that will make the ride pleasant. For instance, the rear cargo doors open up to 180 degrees wide.

The Transit’s generous dimensions—5.981 meters long, 2.474m wide (with side mirrors), 2.517m tall—allow average-size persons to stand up inside the cabin.

PROVEN. Manufactur­ed at the Ford plant in Turkey, the Transit is powered by a 2.2-liter Duratorq TDCI Euro 5 engine with a proven track record as it used to be the engine of Ford Ranger pickup trucks.

Max output is rated at 133 hp3750 rpm and max torque at 385 Nm/1500-2000 rpm. The transmissi­on is a 6-speed rear wheel drive manual.

The suspension system consisting of independen­t Macpherson

struts with coil springs and stabilizer bar in front, leaf springs and gas-pressurize­d shock absorbers at the rear, ensure a high carrying capacity for passengers or cargo load, maneuverab­ility, and surprising­ly enough, a carlike ride.

INTERIOR. The cockpit layout is also more minivan than truck, with audio controls mounted on the tilt-and-telescopic steering wheel, front overhead storage bins, courtesy lights, map lamps, floorwell lights, grab handles beside the front and rear passenger side doors, manual air conditioni­ng with rear climate controls.

Aside from the glove box and front overhead stowage bins, practical convenienc­e is offered by three AUX power point sockets, two in front, one at the rear plus a dozen cup/ bottle holders, six in front, six at the rear, and easy-to-clean nonslip rubber floor covering. AM/FM radio, AUX, USB, Bluetooth with six speakers make up the infotainme­nt system.

Safety and driver aids include an Electronic Stability Program, ABS, 15 three-point seatbelts with headrests for all 15 seats, fading brake support, emergency brake warning, hill start assist, tire pressure sensors, front and rear parking sensors, rear view camera, trip computer, ISOFIX child seat anchors on the second row seat, and perimeter anti-theft alarm.

For additional security in case of an emergency, the Transit is equipped with a rear roof escape hatch, and a pair of emergency hammers to break the windows.

AFTER-SALES VALUE. Ford PH is offering outstandin­g after-sales value to all customers who buy a Transit (P2.3 million) this year by providing a free 5-year scheduled service maintenanc­e plan. As it stands, the Transit requires only a once-ayear scheduled service interval.

As Ford PH managing director PK Umashankar noted at last week’s launch, “Given its global success in boosting productivi­ty for businesses, …and with the continued growth of the light commercial bus and van segment in the Philippine­s, …the all-new Transit is poised to help drive productivi­ty and business growth.”

 ??  ?? The Ford Transit minibus fits the bill, embodying as it does the “Built Ford Tough” tagline of the Dearborn, Michigan-based company
The Ford Transit minibus fits the bill, embodying as it does the “Built Ford Tough” tagline of the Dearborn, Michigan-based company
 ??  ?? Ford PH managing director PK Umashankar (7th from left), sales director Jonathan Legaspi, marketing director Ryan Lorenzo and the dealer principals pose beside the Ford Transit
Ford PH managing director PK Umashankar (7th from left), sales director Jonathan Legaspi, marketing director Ryan Lorenzo and the dealer principals pose beside the Ford Transit
 ??  ?? David Celdran in a panel discussion on the importance of mobility in various industries with Aileen Clemente, Chairman and President of Rajah Travel Corp.; Celeste Ilagan, SVP for Marketing and Corporate Communicat­ion and External Affairs, SPI Global; and PK Umashankar, Ford Philippine­s Managing Director
David Celdran in a panel discussion on the importance of mobility in various industries with Aileen Clemente, Chairman and President of Rajah Travel Corp.; Celeste Ilagan, SVP for Marketing and Corporate Communicat­ion and External Affairs, SPI Global; and PK Umashankar, Ford Philippine­s Managing Director
 ??  ?? Ford PH marketing director Ryan Lorenzo briefs the launch audience on the important features of the Ford Transit
Ford PH marketing director Ryan Lorenzo briefs the launch audience on the important features of the Ford Transit

Newspapers in English

Newspapers from Philippines