Philippine Daily Inquirer

Fixation with western business standards

- CORPORATE & SECURITIES INFO RAUL J. PALABRICA

The business community in the Philippine­s should take a close look at western standards for corporate governance and fair competitio­n to see if they are suited to local conditions.

This was the gist of the speech of BDO Unibank president and chief executive officer Nestor Tan on the occasion of his acceptance of the award as 2019 Management Man of the Year of the Management Associatio­n of the Philippine­s.

He said “… universal prescripti­ons on governance may not apply to all markets. Worse, we may even get addicted to scorecards and awards [that are] mostly based on checklist against generic prescripti­ons.”

Tan has expressed, without perhaps meaning to, the silent frustratio­n of many business executives over the fixation by some regulatory offices with guidelines or standards on business governance observed in developed countries, in particular, the United States.

In what appears to be a vestige of “colonial mentality,” these offices look to the United States as the epitome of responsibl­e and effective corporate management whose rules and standards should also be adopted in the Philippine­s.

Its underlying assumption is, if they worked well in the United States, they should work well also in the Philippine­s.

Citing the mantras “best global practices” or “internatio­nally accepted standards,” some regulators require the submission of reports and performanc­e of activities that mimic the actions of their US counterpar­t.

Sometimes, they go overboard and become more popish than the Pope in the applicatio­n of those rules and standards without taking into considerat­ion the peculiarit­ies of the local business community.

This results in companies incurring additional expenses in the preparatio­n and submission of reports that are hardly read, or performanc­e of acts that have minimal regulatory value, if at all.

The affected companies have no choice but comply because, as the saying goes, “you cannot fight City Hall.” The regulators have life and death control over them. Seeking judicial relief would be an exercise in futility because of our snail paced judicial system.

The use of the mantras mentioned is questionab­le. Who decides that certain business rules and standards are the best in the world and should be followed by the businesses concerned?

Any organizati­on with an impressive sounding name and prestigiou­s address can make that claim without having to show proof the practice has gained global recognitio­n.

Internatio­nally accepted? What is the criteria for saying a policy or procedure has earned worldwide acceptance? Just because it originated from or is practiced in the United States (or any developed country) does not entitle it to be described as such.

The success of western standards on corporate governance in the United States or developed countries may be attributed to, among others, their advanced economic status, the political maturity of their citizens, the sense of responsibi­lity of their leaders and the independen­ce of their judicial system.

Given these conditions, those standards are, by and large, assured of scrupulous implementa­tion and, in the process, accomplish the purposes for which they have been adopted.

Unfortunat­ely, the critical elements needed for the effective applicatio­n of western standards on corporate governance are not present in the Philippine­s. Setting aside political correctnes­s, we are a Third World country whose political and economic developmen­t leaves much to be desired.

It is wistful thinking that applying western rules and standards with

out making allowances for conditions peculiar to undevelope­d economies would allow the Philippine­s to leapfrog to developed (or First World) status.

Indeed, it’s time to rethink or re-evaluate the applicabil­ity to the Philippine­s of rules and standards from elsewhere that are not attuned to our political, social and economic environmen­t.

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