ALI hits a ‘Cre­sendo’ of great ex­cite­ment

Philippine Daily Inquirer - - PROPERTY - By Vaughn Alviar @In­q_prop­erty


here’s a crescendo of ex­cite­ment tak­ing over the bur­geon­ing City of Tar­lac.

This, af­ter Ayala Land Inc. (ALI) broke ground for a new es­tate, which would trans­form what was for­merly a 290hectare stag­ing area for a su­gar mill into a pro­gres­sive new down­town that takes in­spi­ra­tion from the city’s own población.

Cre­sendo, the new­est es­tate from ALI, prom­ises “the high­est point” in en­ter­prise and em­ploy­ment, en­rich­ment, ed­u­ca­tion and en­vi­ron­ment—deemed as to­day’s life’s es­sen­tial—in Cen­tral Lu­zon. With the pro­ject, ALI wants to bring to Tar­lac its ex­per­tise in cre­at­ing mas­ter­planned, sus­tain­able com­mu­ni­ties as ev­i­dent in its 28 es­tates, which are spread in 55 growth cen­ters across the coun­try.

“Cre­sendo is uniquely de­signed to be mod­ern yet fa­mil­iar to most Filipinos,” said John Esta­cio, Cre­sendo es­tate head and ALI AVP.

With an in­vest­ment of P18 bil­lion, the es­tate will pro­vide the con­ve­niences and op­por­tu­ni­ties in a mod­ern, ur­ban set­ting while keep­ing the com­fort, fa­mil­iar­ity and charm of lo­cal liv­ing. It will fea­ture a di­verse mix of res­i­den­tial dwellings, com­mer­cial dis­tricts, an in­dus­trial park, in­sti­tu­tions and open spa­ces, all of which are sure to at­tract lo­cal and in­ter­na­tional mar­kets, and pro­pel eco­nomic growth in Tar­lac.

Grac­ing the ground­break­ing cer­e­mony with Esta­cio were ALI SVP Meean Dy, Rep. Vic­tor Yap, ALI CEO and pres­i­dent Bobby Dy, Tar­lac City Mayor Cristina C. An­ge­les, MDC pres­i­dent Dan Abando, Barangay Cen­tral chair An­gelito Tor­res, and Don Bosco vice rec­tor Fr. Ed­uardo Hila—all of whom had ex­pressed op­ti­mism about the new pro­ject.

“We are very ex­cited for this new de­vel­op­ment be­cause it is ex­pected to usher in a new era of growth and progress, and we are glad that Ayala Land is one of our most val­ued part­ners in the re­al­iza­tion of our de­vel­op­ment goals,” said An­ge­les.

Cre­sendo will rise in Barangay Cen­tral, which is highly ac­ces­si­ble via land, sea and air. The site of the new es­tate is just past the Ha­cienda Luisita exit of the Su­bic-clark-tar­lac Ex­press­way (SCTEX) and Macarthur High­way. It will also be ac­ces­si­ble through the Tar­lac-pan­gasi­nan-la Union Ex­press­way (TPLEX) and through an­other fu­ture in­fra­struc­ture pro­ject, which is the Cen­tral Lu­zon Link Ex­press­way (CLLEX). Nearby land­marks in­clude the Luisita Golf and Coun­try Club, and Ni­noy Aquino Cen­ter.

The prop­erty will be in­spired by the cen­tral­ity of the población or bayan in the provin­cial set­ting. Given this, it will have a 30-ha ur­ban core com­prised of a cen­tral plaza, school, com­mer­cial cen­ter and a church. At 1.5 ha, the Cre­sendo cen­tral plaza will be as big as the Tar­lac City Plazuela. The tra­di­tional will be in­fused with mod­ern con­ve­niences and best prac­tices in build­ing large-scale sus­tain­able es­tates. Sur­round­ing the cen­tral plaza will be a com­mer­cial dis­trict which will take up 11 per­cent of the whole es­tate. It will be dot­ted with com­mer­cial build­ings with ar­eas rang­ing from 500 sqm to 2,000 sqm.

“Our vi­sion is to en­cour­age more homegrown en­trepreneur­s and new busi­nesses at Cre­sendo,” noted Esta­cio. The smaller units, known as shop­houses, will cater to homegrown en­ter­prises and as­pir­ing en­trepreneur­s—one of many op­por­tu­ni­ties that busi­nesses here of any size can rise within the dis­trict.

“The ur­ban core of Cre­sendo is mas­ter­planned to put peo­ple first,” Esta­cio said. “It cre­ates vi­brant, safe and in­ter­est­ing walk­ing paths around the com­mu­nity. One can pe­ruse ground floor re­tail while walk­ing around the neigh­bor­hood, or cross over to pocket parks and prom­e­nades, view pub­lic art and in­stal­la­tions from the plaza to the church, the mar­ket or the school.”

The school men­tioned here is the Don Bosco Tech­ni­cal In­sti­tute Cre­sendo, which will open a se­nior high school in 2022 to cater to the fam­i­lies re­sid­ing in Cre­sendo and nearby com­mu­ni­ties. Don Bosco will also open in 2025 a Tech­ni­cal Vo­ca­tional Ed­u­ca­tion and Train­ing Cen­ter, which will train in­di­vid­u­als for the re­quire­ments of the in­dus­trial park within the es­tate, among oth­ers.

Cre­sendo In­dus­trial Park, which is set to open in 2022, make up an­other 11 per­cent of the prop­erty that will cater to light and medium in­dus­tries. Con­firmed lo­ca­tors now in­clude fac­tory build­ings for lease, as well as lo­gis­tics and ware­hous­ing com­pa­nies. In full swing, the in­dus­trial park is ex­pected to gen­er­ate ap­prox­i­mately 2,000 jobs.

ALI will mean­while of­fer var­i­ous lot sizes rang­ing from 1,200 sqm to 10,000 sqm, for sale at P6,000 to P9,000 per sqm. The in­dus­trial park will have high­way-grade con­crete roads, dig­i­tal hy­brid fiber-op­tic telecom­mu­ni­ca­tion net­work, and a trusty sup­ply of power and wa­ter.

Con­nect­ing the ac­tive cen­tral plaza to the qui­eter River Ter­races and liv­ing zones will be a 1.5-kilo­me­ter green­way. Trees en­demic to the area will line the stretch of the road, which will also have ded­i­cated pedes­trian and bike lanes. Three-me­ter wide side­walks and ar­caded walk­ways prove the es­tate’s ded­i­ca­tion to the pedes­trian-cen­tric de­sign. Pocket parks and prom­e­nades will be ac­ces­si­ble to es­tate res­i­dents and vis­i­tors, too. A to­tal of 31 per­cent of the es­tate will be ded­i­cated to open spa­ces.

ALI is build­ing the Cre­sendo River Ter­races as it rec­og­nizes the im­por­tance of com­mu­nity spirit in provin­cial liv­ing. This will func­tion as a com­mu­nity con­ver­gence point with its land­scaped gar­dens, jog­ging paths and view­ing deck. It will also serve as the es­tate’s de­ten­tion pond.

Avida Land will build the first res­i­den­tial vil­lage on the es­tate. This new ad­dress will surely at­tract home­buy­ers not only those from the prov­ince and nearby ar­eas who seek for a bal­ance of the mod­ern and provin­cial vibes, but also those from Metro Manila and abroad who mean­while has roots in Tar­lac.

Cre­sendo will main­tain a trans­port ter­mi­nal to fur­ther in­crease fu­ture res­i­dents, em­ploy­ees and lo­ca­tors’ ac­ces­si­bil­ity to pub­lic trans­port. It will have a pri­vately man­aged trans­port sys­tem, en­sur­ing high ac­ces­si­bil­ity and traf­fic ef­fi­ciency through­out the es­tate.

About P5.5 bil­lion will be al­lo­cated for the Phase 1 of Cre­sendo, which will cover the first five years of the pro­ject. The ini­tial phase cov­ers the com­ple­tion of the church and the open­ing of the school, the de­vel­op­ment of the first res­i­den­tial com­mu­nity, a trans­port ter­mi­nal and an in­dus­trial park.

“Based on ALI’S long ex­pe­ri­ence in de­vel­op­ing in­te­grated, mixed-use es­tates, Cre­sendo will cre­ate an en­vi­ron­ment that will help drive op­por­tu­ni­ties for ed­u­ca­tion, em­ploy­ment and en­ter­prise in this area. It’s an ex­cit­ing prospect for nearby com­mu­ni­ties and prov­inces, and for any­one who has called Tar­lac their hometown,” Esta­cio said. “We aim to in­cor­po­rate com­mu­nity con­ver­gence spa­ces, in­no­va­tion and in­clu­sion in our de­vel­op­ment here in Cre­sendo.”

Ayala Land Inc. broke ground for new Tar­lac es­tate. Shown (from left) are ALI AVP John Esta­cio, ALI SVP Meean Dy, Rep. Vic­tor Yap, ALI CEO and pres­i­dent Bobby Dy, Tar­lac Mayor Cristina C. An­ge­les, MDC pres­i­dent Dan Abando, Brgy. Chair An­gelito Tor­res, and Don Bosco vice rec­tor Fr. Ed­uardo Hila.

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