Top Grammy contenders march to their own tune
Move over pop and rap. From Billie Eilish to Bon Iver and Rosalia, the top contenders at today’s Grammy Awards are turning traditional music genres on their head with a striking fusion of styles.
Teen sensation Eilish, body-positive singer Lizzo and gay, black country rapper Lil Nas X lead nominations for the highest awards in the music industry on a list that favors women and newcomers over established stars like Taylor Swift, Ed Sheeran and Bruce Springsteen.
Although rap and R&B surpassed rock in 2017 as the dominant music genre in the United States, the field for the four top Grammy prizes—album, Record, Song of the Year and Best New Artist—is made up of artists who defy neat labels.
Eilish, 18, who had a breakout year with hits like “Bad Guy” and “All the Good Girls Go to Hell” from an album recorded with her brother Finneas in his Los Angeles bedroom, is a case in point.
“What she is doing is unique,” said Melinda Newman, Billboard’s executive editor for the US West Coast and Nashville.
“She spans alternative rock, pop and alt-pop. She falls somewhere in that weird indefinable genre that brings in a lot of different elements,” Newman added.
Eilish has six Grammy nods, including those for album, record and song categories, as well as best new artist and pop solo performance.
Lizzo, 31, a classically trained flute player, leads with eight nominations in categories that include urban, R&B and pop, while newcomer Lil Nas X, 20, who has six nods, broke Billboard chart records last year with his country rap “Old Town Road” collaboration with Billy Ray Cyrus.
Other contenders for album of the year include “Norman F**king Rockwell” from Lana del Rey, whose style ranges from orchestral pop to psychedelic rock, and Bon Iver’s otherworldly “I,I” which features almost 50 musicians.
“The Grammys have obviously been working on becoming more diverse and inclusive in every way, including the voter body, and you see that in the more diverse slate of nominations this year,” said Billboard’s Newman.
The best new artist field reflects almost every genre, from Spanish singer Rosalia, whose influences range from flamenco to reggaeton, Britain’s Yola, who describes herself as country-soul, and New Orleans band Tank and the Bangas, who fuse rock, soul, hip-hop and the spoken word.
The biggest Grammy losers in the era of diversity include 10-time winner Swift, who was omitted for the second straight year from the album and record of the year races, despite releasing her bestselling pop album, “Lover.” The Jonas Brothers got just one nod, while veterans Springsteen and Madonna got none.
The Grammy Awards ceremony in Los Angeles will be broadcast live on Sunday (Monday in Manila) on CBS television.