WHAT PEOPLE WERE BUYING ONLINE DURING THE ECQ
During the enhanced community quarantine (ECQ), Filipinos have been spending more time online, and shoppers have turned to Lazada to search for products to keep them busy.
“We’ve definitely seen a significant shift in what Filipinos are searching for and adding to their cart in Lazada during the ECQ,” says Neil Trinidad, Lazada Philippines’ chief marketing officer. “While most Filipinos have been turning to Lazada for their essential needs, many have also been buying products to help them learn a new skill or create family bonding moments.”
With 30 million searches on Lazada every day, here are some of the interesting things that people have been searching for and buying.
Tapioca pearls—many food and beverage outlets have suspended their operations, so bubble tea fanatics are missing their favorite drink and recreating their own version at home.
Baking and cooking equipment—whether they’re making homemade banana bread or ube-cheese pan de sal, people are spending more time in the kitchen. There has been a threefold increase in orders for kitchen utensils and equipment for their cooking and baking.
Makeup—with the occasional video conferencing and presentations many still have to be part of, the search for beauty products has grown almost three times. Local brands such as Sunnies Face and Colourette as well as international beauty brands L’oreal and Maybelline are some of the most searched items on the platform.
Pambahay (lounge wear)— With the demand in sleep and loungewear, Lazada’s recent pambahay Flash Sale sold more than 30,000 sets. To complete the look, customers have also been searching for lingerie as well as slippers and sandals.
DJ equipment—lazada saw a more than seven times increase in orders for DJ equipment during the quarantine period.
Yoga mats—with no gyms open, people have been buying dumbbells, kettlebells and even resistance bands. But the dominant must-have work-out item?
A good, reliable yoga mat—early 65,000 have been sold during this period.
Swimming pools—when quarantine meets Manila heat, Filipinos know how to cool down, with swimming pools being the top searched keyword this May. More than 140,000 households have been creatively converting inflatable pools to beat the summer blues since the ECQ.
Don’t miss out on the latest trends by checking out Lazada’s wide selection of brands under Lazmall including new flagship stores such as Forever21, JBL Quantum and Under Armour.