GRABFOOD SIGNATURES PROGRAM LAUNCHED IN PH
Transport app Grab seeks to help the restaurant industry— which is among the sectors most bludgeoned by the prolonged coronavirus pandemic—stimulate consumer demand through its online delivery platform.
Under its GrabFood Signatures program, the Southeast Asian app puts the spotlight on popular restaurants offering amazing deals on a wide selection of best-selling food and beverage, exclusively to Grab consumers.
“I am so excited to announce the launch of GrabFood Signatures in the Philippines. In our quest to deliver only the very best to our users, we have partnered with several of our most beloved and loyal merchants to create special, only-on-GrabFood offers for everyone to enjoy,” said Grab Philippines country head Grace Vera Cruz.
“We hope our consumers will appreciate the meticulous care and attention that both Grab and our partners have put into crafting this program—which is really meant to delight. In this challenging lockdown period, we hope to bring some joy to our consumers, and drive more sales to our merchant-partners,” she added.
Participating merchants
Among the food and beverage retailers participating in the program are Angel’s Pizza, Frankie’s, New York Buffalo Wings, North Park, Andok’s, Kimono Ken, Mann Hann, Turks, Cibo, Sinangag Express, Wildflour Burger, Popeyes!, Starbucks, Koomi, Big Al’s Cookie Jar, J.Co Donuts & Coffee, Banapple, Cake2Go, and Cafe Mary Grace.
As part of GrabFood Signatures, these outlets offer exclusive deals such as a P100-off for a minimum order of P550.
To celebrate the launch of GrabFood Signatures, a discount of up to 30 percent on select meals from participating merchant-partners was offered from April 7–11.
Meanwhile, Grab Holdings also unveiled plans for the GrabForGood Fund that seeks to support programs with lasting impact on the quality of life of its drivers-, delivery- and merchant-partners, and the broader community of Southeast Asia.
Grab will seed the fund with $50 million in cash and $200 million in expected value of Grab shares. In addition, Grab Group CEO and cofounder Anthony Tan, cofounder Tan Hooi Ling and president Ming Maa pledged a combined $25 million in personal contribution of Grab shares. This brought the total initial fund size to $275 million, based on today’s value expectations.
GrabForGood Fund
“Since our founding, Grab has been dedicated to our mission of creating economic empowerment for everyone in Southeast Asia. The GrabForGood Fund will be a key pillar of our efforts to uplift Grab partners and our broader community, and represents a meaningful next step in our long-term commitment to Southeast Asia,” said Tan.
“The GrabForGood Fund will commence immediate work on meeting the urgent need for COVID-19 vaccines, where it’s not easily available. Over time, we’re planning to introduce other programs that will provide the foundation for social and economic mobility, and give more people access to opportunities to upgrade and improve their lives. Our aspiration is to create lasting positive impact in every country we operate in,” he added.
The fund will support a mix of programs aimed at delivering long-term social and environmental impact, including in areas such as education, financial support for underserved communities and environmental issues.
The Grab app has been downloaded onto over 214 million mobile devices across Southeast Asia.