JOSE SOBERANO III
Chairman, president and CEO Cebu Landmasters Inc.
For CLI, we are doing this with a lot of conviction and generosity—the conviction to adapt, pivot and reimagine our designs to fulfil the needs of this new market, and to put more focus on health, safety and wellness as a key need; as well as the generosity to provide more to our buyers in terms of value and our efforts.
This new normal more than ever shows to us the importance of quality homes. Hence, we exert more effort to deliver our projects better and faster, so that quality homeownership reaches more households as soon as possible. It also requires a highly effective property management arm, and we are able to support our various homeowners 24/7 through CLI Property Management.
Founders like myself need to always have a discerning and yet very open mind. Today’s younger generation are very savvy, connected and global. So I have my children and younger generation employees to keep me up to date, and their ideas are very valuable to me to promote innovation and constant learning in our company.
Secondly, we can never be too old to learn. I took an Advanced Management Development Program in Real Estate at Harvard University at the age of 59. I read a lot, have constant dialogue with our buyers, brokers and employees in the field where I gain insights from. I also join several Zoom webinars and learn from my co-panelists and leaders in the industry. I always look forward to hearing their best practices and knowledge to enhance mine.