TRACEY CASTILLO BREAKING BARRIERS, GOING BEYOND ORDINARY
Assistant vice president-residential and retail development Rockwell Land Corp.
Because of the current circumstances, our customers’ priorities have shifted. Many are also venturing outside Metro Manila when looking for a home for easy access to an abundance of nature, wide open spaces and fresh air. We are able to cater to this need through Rockwell Horizontals.
Our communities in Laguna, Batangas, and soon, Bacolod will allow one to build his or her ideal home with generous lot sizes, while our development in Mactan offers exclusive villas with easy access to the beach. We now also have digital selling platforms that provide clients with a safe alternative to in-person meetings, and will continue to be an efficient way to reach them even post pandemic. Even in our highrise developments, we constantly find ways to curate amenities and create more opportunities for our unit owners to enjoy open space.
Convenience has become a growing concern in these times. Rockwell On Demand, our buying assistance service at Power Plant Mall, provides shoppers an easy way to get their needs from the mall and have them picked up or delivered to their homes right away. We also launched our e-commerce platform, shop. The Rock well i st. com, for a curated selection of items from our retailers, as well as new brands. Being contactless has also become a standard for most customers. The Rockwel list Mobile App allows shoppers to pay for their items safely through our mobile wallet powered by Paymaya.
Rockwell Streetside has likewise allowed diners to enjoy their meals in a safe, al fresco setting. We are maximizing open spaces and gardens in our community to create safe and enjoyable dining nooks. With or without the virus, I believe al fresco dining is here to stay. Future retail sites will also take into consideration improved convenience and accessibility for pick ups and outdoor dining, among others.
Current events and articles keep me updated with what’s happening nationally and globally. But, apart from keeping up to date with the trends and forecasts in the industry, it’s important to keep in touch with our clients.
As purveyors of a beyond ordinary lifestyle, we need to ensure that our clients continue to find ease and satisfaction despite the changing times. Keeping our communication lines open and getting feedback directly from them give us insights on their experiences on ground. This allows us to continuously improve our protocols and find effective ways to improve our residential and customer services.