Puregold further boosts digital efforts
In 2020, Puregold launched the Puregold Mobile App which allowed its shoppers and members to purchase goods conveniently via a few clicks from their smartphones. As it continuously transforms for its customers, it also launched “Puregold Channel” the same year, utilizing the reach of its 2.8 million followers on Facebook and growing base on YouTube through its various shoppertainment shows—a first in market move to connect shopping and entertainment to capture interest and engage customers with new products and promotions.
Continuing its brave move, Puregold further utilizes the power of online to reach out and touch the lives of more audiences through customized content. Recently, it started to tap on the gaming market by showcasing products and highlighting them in its latest programming effort “Puregold Esports Live: Mobile Legends Tournament.” Along with this, Puregold created its first digital series, “GVBoys”—a 10-episode mini-series reminiscent of wellloved classic ’90s sitcoms. As it exudes humor and nostalgia, the emergence of would-be fans of the said series aims to further strengthen consumer loyalty and affinity towards the brand.
Mr. Vincent Co, president for Puregold Price Club, Inc. said, “By creating fresh and novel content, we want to continually capture and engage with customers to solidify our footing on the digital space.”
The integration of all these efforts is Puregold’s innovative approach to modern and omnichannel retailing. The activation of Puregold Mobile app, their Puregold Channel plus the intervention of their upcoming e-commerce website, now enables a more seamless consumer journey. Various Sally’s Deals, P-Wallet, discount vouchers and flash deals are weaved into all of these channels so consumers have more purchase touchpoints, on top of access to actual products found in-store. “Ultimately, Puregold’s foray into the digital arena fulfills multiple objectives. While keeping our customers within our franchise, we also create stronger relations with our suppliers, working with them in promoting their brands, thus ensuring an enduring business partnership,” explained Mr. Co in a previous interview.
Puregold has proven itself to be pioneering in the world of nontraditional retail marketing. With its aggressive tie-ups with GCash-GLife, Shopee Pay, Sharetreats and Giftaway, Puregold sees 3 percent contribution of online to offline efforts to its total sales this 2021.
The Puregold Mobile App is available for download on both iOS and Android. Puregold Channel shows may be viewed in the official Facebook and YouTube page of Puregold. Puregold’s official website URL is www.puregold.com.ph.
About The Puregold Channel
A groundbreaking move to further expand Puregold’s digital footprint and engage shoppers. With the rise of video content and livestreaming, Puregold uses Facebook and YouTube to house its own program offerings, aimed at bringing entertainment that caters to a wide variety of interests. It provides opportunities for branded messaging and segments, sale offers and ultimately an instant link to frictionless transactions. Viewers are hooked and engaged with content recurring in a weekly time slot—from a full-on game show to a digital series.