Shopee Mall launches Brand Memberships Program

The Shopee Mall Brand Memberships is designed to give brands more control in cultivating their customer relationships on Shopee, similar to the way they oversee their own loyalty programs. This in turn helps to drive more conversion and repeat purchases for brands online.

For instance, brands can customize their own membership program for shoppers, including the welcome gift, number of membership tiers and brand loyalty points awarded to members for every purchase. Members can accumulate and redeem these loyalty points for exclusive benefits such as upsized vouchers and gifts with purchases. Shopee Mall Brand Memberships vouchers can also be stacked with other Shopee vouchers, thus unlocking even more savings, helping to promote further sales for brands.

In addition to customer retention, Shopee Mall Brand Memberships also provides brands with an effective way to identify and manage different customer segments through an understanding of their profile, purchasing habits and preferences. With deeper insights, brands can create more personalized experiences over time and run more effective retargeting campaigns in the future.

In the future, Shopee will be progressively rolling out a pipeline of new features to enhance the membership program. This includes creating a more seamless shopping experience through omnichannel integration, where brands can integrate their offline and online CRM systems and loyalty programs with Shopee Mall Brand Memberships.