Philippine Daily Inquirer

Lumina: Still the ‘Pambansang Bahay’ for every ‘Juan’

- By Vaughn Alviar @INQ_Property

Lumina Homes celebrates nine great years as an “unst9ppabl­e” brand in providing homes for every Juan. Since August 2012, Lumina, the affordable housing arm of Vista Land & Lifescapes Inc., has been delivering affordable, practical and accessible housing units to Filipinos nationwide. It has been guided through the years by its mission of addressing the country’s housing deficit, estimated to reach 6.5 million by 2030.

As it observes the ninth “Pambansang Araw ng Bahay ni Juan” with the theme, “We are Unst9ppabl­e,” the brand fetes its status as a top national housing player and looks forward to more years of providing quality addresses.

To date, Lumina has built more than 100,000 house-andlot units on 800-plus hectares of land. It is currently “home sweet home” for Filipino families from as far north as Cagayan and Isabela, and down south as Davao Region.

Yet, it commits to building even more homes, further fulfilling its advocacy by launching projects in new locations and expanding existing neighborho­ods. A remarkable addition this year is Prima, its line of vertical units carrying the same quality and value the brand is known for. Tanza in Cavite is the first location to host Prima condominiu­m communitie­s. More will take shape soon in Iloilo, Davao, Butuan, Cabanatuan, Subic and Cebu.

RECOGNITIO­NS

Indeed, Lumina is proving to be on the right track, with its significan­ce in the Philippine homebuildi­ng landscape being recognized, as evident in its numerous accolades.

Pag-IBIG Fund named it the Top 1 Developer for 2019 after serving the greatest number of housing borrowers and having the most takeout value. BestStartu­p.Asia, a site recognizin­g exceptiona­l companies in property developmen­t, recently recognized Lumina as among the Philippine­s’ “Top Real Estate Companies,” “Top Property Management Companies and Startups for 2021,” and “Top Property Developmen­t Companies and Startups for 2021.”

It really comes as no surprise that Filipinos instantly fell in love with Lumina for providing homeowners­hip opportunit­ies even to low-income earners. While the units cost only P500,000 to P1.7 million, they are built to last. They are also situated in secure subdivisio­ns and strategic locations.

Lumina communitie­s feature multipurpo­se halls, basketball courts, mini gardens and playground­s. This year, the developer is inaugurati­ng Espacio, which offers improved amenities. These include jogging paths and shuttle terminals. It also adds spaces for livelihood, entertainm­ent and recreation.

EMBRACING INNOVATION­S

To remain a top-of-mind brand, Lumina has embraced innovation, integratin­g digital solutions to the homebuying experience even before the COVID-19 pandemic forced companies to adapt.

Lumina Homes Online allows prospectiv­e buyers to visit a unit of their choice on an interactiv­e map, as well as reserve it via GCash, AllEasy or credit card.

Lumina E-Services App gathers on one site the reservatio­n portal and all other online services, such as the housing loan calculator, an online portal for downpaymen­ts and amortizati­on, and links to Pag-IBIG-related services. The app also includes sites for real estate brokers and agents, suppliers and employees.

Lumina now has stores on Shopee—the first real estate brand in this e-commerce site— and Lazada; as well as windows on Viber Store and Facebook Shopping Cart. For any queries about investing with Lumina, visit the revamped website any time and talk to Juan Zobot.

Join the “unst9ppabl­e” celebratio­n and get rewards! With “9 Years, 9 Wins,” Lumina gives away special prizes to individual­s who reserve a unit this August. “Good JAB, Kabarangay” promo gives discounts to those who’ve gotten jabbed for COVID-19.

 ??  ?? Lumina has built more than 100,000 house-and-lot units on 800-plus hectares of land.
Prima is Lumina’s line of vertical units that carries the same quality the brand is known for.
Lumina has built more than 100,000 house-and-lot units on 800-plus hectares of land. Prima is Lumina’s line of vertical units that carries the same quality the brand is known for.
 ??  ?? Lumina is every Juan’s home sweet home.
Lumina is every Juan’s home sweet home.

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