Philippine Daily Inquirer

Ortigas Land legacy

- By Ar. John Ian Lee Fulgar @fulgararch­itects

Understand­ing how masterplan­s consider three timelines—the past, the present and the future—has allowed Ortigas Land and its mixed-use estates to cater to a much wider, diverse market. This real estate giant seeks to create identity by blending in.

A LEGACY THAT GOES BEYOND BRANDING

Instead of letting its brand be known for incorporat­ing several masterplan­ning and design elements, Ortigas Land acknowledg­es the diversity of its clientele by establishi­ng mixed-use estates with unique characters that can stand out on their own.

Uniqueness is achieved through Ortigas Land’s desire to offer a variety of enhanced lifestyles suitable to its clientele, location and economy. Hence, the idealized lifestyles of the past, the present and the future urban dweller are inside the realms of its four well-establishe­d, masterplan­ned estates.

CAPITOL COMMONS, THE REIMAGINED CAPITAL

Formerly known as the Rizal Provincial Capitol Complex, Capital Commons resulted from a 10-ha redevelopm­ent venture creating a healthy mix of a food strip, a shopping mall, upscale residences and lush pocket parks that seek to redefine authentic urban living in the metro.

The epitome of comfort, convenienc­e, and accessibil­ity, Capitol Commons is home to four upscale residentia­l projects—the 64-story Royalton, 62-story Imperium, 62-story Maven and the 56-story Empress.

CIRCULO VERDE, A BREAK FROM THE CONCRETE JUNGLE

Convenient­ly located in the quieter nook of Quezon City, Ortigas Land envisions Circulo Verde as a well-deserved sanctuary for the urban dweller.

Its convenient location in the middle of the city allows visitors and residents to enjoy a glimpse of nature given its proximity to the Pasig River, while ensuring modern convenienc­es are within reach. Majority of Circulo Verde is comprised of residentia­l properties (five towers and a townhouse community), which are complement­ed by a nice mix of retail establishm­ents, a shopping center, a sports hub, several parks and other recreation­al facilities.

GREENHILLS, KEEPING TRADITIONS

Ortigas Land recognizes the identity of Greenhills as a bustling center for small shops. At the same time, a vision of a modernized Greenhills is also in the works, one that goes beyond its image as everyone’s favorite shopping center.

Upon completion, the redevelope­d Greenhills is set to house new malls, offices, leasable spaces, retail and dining spaces, and two residentia­l projects, the 53-story Viridian and the 55-story Connor, transform the district into a fully-integrated estate.

While the redevelopm­ent of this 16-ha site will incorporat­e several high-end properties, the resulting masterplan seeks to combine old traditions while embracing the possibilit­y of integratin­g high-end amenities, making it at par with the rest of the districts in Metro Manila.

ORTIGAS EAST, THE REAL ESTATE BATTLEGROU­ND

Although Ortigas East is already a thriving community, its redevelopm­ent is envisioned to transform the estate into a melting pot of multiple real estate developmen­ts. Its convenient location lies within three primary access points—C-5, Julia Vargas and Ortigas Avenue.

Exposure to large volumes of users and traffic deems Ortigas East’s redevelopm­ent as a sustainabl­e eco-estate to be fitting. Upon completion, Ortigas East is set to have 40 percent green, open space adorned with public art, functional areas, tree-lined roads, as well as parklets. The remaining 60 percent will be home to residentia­l towers including Maple at Verdant Towers; offices such as the Glaston Tower; as well as more retail and office developmen­ts.

BRANDING THAT CREATES THE EXPERIENCE

With its mission “to build great spaces for life,” Ortigas Land acknowledg­es the diversity of every Filipino community, thereby planning spaces where having everything within reach is a priority.

Indeed, understand­ing how masterplan­s consider three timelines and incorporat­ing sustainabl­e design that leaves room for growth for the next generation make these four estate developmen­ts— Capitol Commons, Circulo Verde, Greenhills, and Ortigas East—distinct despite their eminent uniqueness.

 ?? ?? The author is the principal architect at Fulgar Architects, creating unique and extraordin­ary design specialtie­s for various property ventures from hotels, condominiu­ms, museums, commercial to mixed-use township developmen­ts. Please visit www. ianfulgar.com.
The author is the principal architect at Fulgar Architects, creating unique and extraordin­ary design specialtie­s for various property ventures from hotels, condominiu­ms, museums, commercial to mixed-use township developmen­ts. Please visit www. ianfulgar.com.
 ?? ?? Ortigas East is set to have 40 percent green, open space adorned with public art, functional areas, tree-lined roads, as well as parklets.
Ortigas East is set to have 40 percent green, open space adorned with public art, functional areas, tree-lined roads, as well as parklets.
 ?? ?? Ortigas Land envisions Circulo Verde as a well-deserved sanctuary for the urban dweller.
Ortigas Land envisions Circulo Verde as a well-deserved sanctuary for the urban dweller.
 ?? ?? Ortigas Land continues to create great spaces for life.
Ortigas Land continues to create great spaces for life.
 ?? ?? Capitol Commons redefines authentic urban living.
Capitol Commons redefines authentic urban living.

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