Philippine Daily Inquirer

How Shang Properties rises to every occasion

- By Ar. John Ian Lee Fulgar @fulgararch­itects

Architects, planners and appraisers are well-versed in the importance of the site or location in making or breaking a design decision. What if we turn it around and see how a design decision can affect the site? Shang Properties, a leader in luxury, has been doing it for years, and one of its project, “The Rise,” is proof of how context can make any location extraordin­ary.

CAPTIVATIN­G ARCHITECTU­RE

The Rise is a 59-story condominiu­m complex located in Makati City’s San Antonio Village, close to the city’s central business district (CBD). Its location lies at the center of the developing North Makati (NOMA) sector, just 8 minutes by foot from the Makati CBD.

The Rise is a unique residentia­l and commercial complex that combines renowned internatio­nal architectu­ral and interior design with Shang Properties’ hallmark build quality.

It has a distinctiv­e design that skillfully unites luxury, convenienc­e, seclusion and leisure in a single contempora­ry high-rise structure. Its building form features a windmill-like figure, making it an iconic landmark. Although its appearance draws immense attention from potential investors, the developmen­t also offers sufficient ventilatio­n and natural light, allowing residents to enjoy the ambiance.

BY AN ESTABLISHE­D PROPERTY DEVELOPER

The mastermind behind The Rise is Shang Properties Inc. It belongs to the developmen­t division of the Kuok Group of Malaysia and has been active in the developmen­t sector since 1987. Since then, Shang Properties has envisioned itself to become the best residentia­l and commercial developmen­t manager and lead developer in the Philippine­s.

The Shangri-La Plaza Mall, One Shangri-La Place, Shang Salcedo Place, The St. Francis Shangri-La Place, The Aurelia Residences, The Shang Residences at Wack-Wack, and Horizon Homes are all owned and managed by Shang Properties.

IN A HIGH-POTENTIAL LOCATION

San Antonio Village, also known as Barangay San Antonio, is one of the safest, most tranquil and well-run neighborho­ods in Makati City. Residents can have easy access to De La Salle University, DLSU College of St. Benilde, St. Scholastic­a’s College Manila, as well as other universiti­es in the university belt, including the University of the Philippine­s Manila, Philippine Normal University, Arellano University, Colegio de San Juan de Letran, Pamantasan ng Lungsod ng Maynila, and the Lyceum of the Philippine­s University.

RECOGNIZIN­G THE IMPACT OF THE RISE ON ITS LOCATION

Due to its proximity to the most prestigiou­s educationa­l institutio­ns and the CBD, The Rise caters to single profession­als, students and growing families. Young profession­als can also benefit from the close vicinity of the offices bordering Ayala Avenue, Paseo de Roxas, and Valero Street by strolling there to get some exercise and take in the sights of the concrete jungle.

At first glance, The Rise’s location seems to be the standard among most condominiu­m developmen­ts.

INTRODUCIN­G THE LUXURY THE SHANG WAY

How is The Rise adjusting to the neighborho­od in light of Shang Properties’ upscale reputation? The explanatio­n lies in its prominent ability to introduce the concept of luxury to the surroundin­g area.

With world-class amenities, contempora­ry aesthetics, and immense popularity

backed by a reputable property developer, projects of Shang Properties like The Rise can instantly upscale any standard location, just like how Edsa Shangri-la’s presence positively affected market values at the corner of Shaw Boulevard and Edsa. Therefore, it inspires the rest of the community to invest in high-end designs, architectu­re and other outdoor elements.

MAINTAININ­G FAMILIAL VIRTUES

At the same time, The Rise learned how to adapt to the community where it belongs.

Such adaptation works for residents who seek to build relationsh­ips inside and outside their units. Primarily due to its location in a bourgeonin­g art district, this is the perfect location for upholding familial values and initiating social activities for the rest of the community. As we all know, more people congregati­ng in concentrat­ed areas makes them highly likely to be real estate potential.

RISE ABOVE THE REST

Premium, convenient, and creative, The Rise has all the reasons to be a magnet for people and businesses that seek to have a taste of what it means to rise above the rest.

The author (www.ianfulgar.com) is one of the premium architects in the Philippine­s who assists local and internatio­nal clients in enhancing hotels, condominiu­ms, museums, and commercial and mixed-use township developmen­ts with distinctiv­e and forward-thinking design specialtie­s for the real estate industry.

 ?? ??
 ?? ?? The Rise has a distinctiv­e design that skillfully unites luxury, convenienc­e, seclusion and leisure in a single contempora­ry high-rise structure.
The Rise has a distinctiv­e design that skillfully unites luxury, convenienc­e, seclusion and leisure in a single contempora­ry high-rise structure.
 ?? ?? The Rise caters to single profession­als, students and growing families.
The Rise caters to single profession­als, students and growing families.
 ?? ?? The Rise is a 59-story condominiu­m complex located in Makati City’s San Antonio Village, close to the city’s CBD.
The Rise is a 59-story condominiu­m complex located in Makati City’s San Antonio Village, close to the city’s CBD.
 ?? ?? Premium, convenient and creative, The Rise has all the reasons to be a magnet for people and businesses that seek to have a taste of what it means to rise above the rest.
Premium, convenient and creative, The Rise has all the reasons to be a magnet for people and businesses that seek to have a taste of what it means to rise above the rest.
 ?? ??

Newspapers in English

Newspapers from Philippines