Voy­ager, PayMaya in­no­va­tions rec­og­nized at Asia Com­mu­ni­ca­tion Awards

Philippine Daily Inquirer - - BUSINESS MONDAY -

Voy­ager In­no­va­tions and PayMaya Philip­pines, the dig­i­tal in­no­va­tions and fi­nan­cial in­no­va­tions units of PLDT and Smart Com­mu­ni­ca­tions, Inc. (Smart), re­spec­tively, were re­cently named as fi­nal­ists in four cat­e­gories at the pres­ti­gious Asia Com­mu­ni­ca­tion Awards (ACA), for break­through tech­nol­ogy plat­forms de­vel­oped in the past year.

Voy­ager's dig­i­tal and mo­bile lend­ing plat­form Lendr, as well as on­line store maker Tack­This!, are both fi­nal­ists for the Best Emerg­ing Mar­ket Ini­tia­tive Award. Tack­This! was also short­listed un­der Best SME Ser­vice.

PayMaya, mean­while, is among the fron­trun­ners for the In­no­va­tion Award at this year's ACA tilt.

"We are honored to be in­cluded again this year as fi­nal­ists at the Asia Com­mu­ni­ca­tion Awards. This in­spires us to do more and build more for the un­con­nected, un­car­ded, and un­banked seg­ments," said Or­lando B. Vea, Pres­i­dent and CEO at Voy­ager In­no­va­tions and PayMaya Philip­pines.

Emerg­ing-Mar­ket In­no­va­tions

"Like most of our plat­forms, th­ese three key prod­uct in­no­va­tions from Voy­ager and PayMaya ad­dress unique needs of emerg­ing-mar­ket con­sumers and busi­nesses. They're part of our dig­i­tal in­no­va­tion fac­tory. On top of mar­ket trac­tion, this recog­ni­tion from ACA helps val­i­date our in­no­va­tion process," said Ben­jie S. Fer­nan­dez, Chief Op­er­at­ing Of­fi­cer of Voy­ager In­no­va­tions and PayMaya Philip­pines.

Lendr (www.lendr.com.ph), the country's first 24/7 dig­i­tal and mo­bile loans mar­ket­place, is mak­ing bank­ing loan ap­pli­ca­tions more con­ve­nient by dig­i­tiz­ing the en­tire process through a dig­i­tal loans mar­ket­place. To­day, users can ap­ply for loans from China Bank Sav­ings and PNB Sav­ings Bank through Lendr, with more part­ner banks to be on­boarded soon.

This is es­pe­cially ben­e­fi­cial to in­di­vid­u­als who need to take out a loan but do not have the time to do so, or are out of reach by tra­di­tional brick-and-mor­tar bank­ing net­works. With more than twothirds of Filipino adults still un­banked, Lendr pro­poses a com­pelling fi­nan­cial in­clu­sion propo­si­tion that could ben­e­fit many in­di­vid­u­als.

Tack­This!, on the other hand, al­lows en­ter­prises to ex­pand the mar­ket reach of their prod­ucts by bring­ing them on­line. Tack­This! (www.tack­this.com.ph) pro­vides bud­ding e-Com­merce en­trepreneurs with a has­sle-free on­line store man­age­ment plat­form, a concierge ser­vice should they not have the ca­pa­bil­ity to cre­ate dig­i­tal ma­te­ri­als for their prod­ucts, and dig­i­tal mar­ket­ing sup­port so they can pro­mote their stores and prod­ucts to po­ten­tial on­line buy­ers.

To date, only 1% of small and medium busi­nesses in the country have an es­tab­lished on­line pres­ence, although the num­ber has been ris­ing rapidly over the past few years, thanks to break­through ser­vices such as Tack­This! that helps in stim­u­lat­ing the grow­ing dig­i­tal econ­omy.

PayMaya (www.paymaya.com), mean­while, gives users who want to trans­act on­line--par­tic­u­larly the young In­ter­net users who are ac­tive users of dig­i­tal ser­vices--the abil­ity to do so through its in­no­va­tive mo­bile app that grants them an instant vir­tual VISA card.

With only less than 10% of Filipinos own­ing a credit card, PayMaya en­sures that those who want to reap the ben­e­fits of th­ese new and ex­cit­ing dig­i­tal ser­vices are able to do so when­ever they want. All they have to do is down­load the PayMaya app for their iOS and An­droid smart­phones and they're good to go.

Grow­ing Dig­i­tal Econ­omy

"With a fast-grow­ing In­ter­net pop­u­la­tion of close to 50 mil­lion peo­ple, the Philip­pines is poised to be­come one of the big­gest and most ac­tive dig­i­tal economies in the re­gion. And with the plat­forms de­vel­oped by Voy­ager and PayMaya, more and more peo­ple will surely ben­e­fit from this dig­i­tal rev­o­lu­tion," Vea added.

Smart Com­mu­ni­ca­tions, Voy­ager's mother com­pany, is also nom­i­nated at the ACA for Best Brand Cam­paign for Sun Cel­lu­lar's "Choose Bet­ter" cam­paign; for Best Emerg­ing Mar­ket Ini­tia­tive for its Free In­ter­net promo; for the So­cial Con­tri­bu­tion Award for its Smart Tech­noCart ed­u­ca­tion ini­tia­tive; and as the Op­er­a­tor of the Year.

Or­ga­nized an­nu­ally by Lon­don-based in­dus­try pub­li­ca­tion To­tal Tele­com, the an­nual ACA gives recog­ni­tion to out­stand­ing per­for­mance by Asian car­ri­ers, mul­ti­me­dia con­tent providers, ven­dors, and other com­mu­ni­ca­tion ser­vice providers.

This is not the first time that Voy­ager In­no­va­tions and PayMaya Philip­pines have been rec­og­nized at the ACA. Last year, Voy­ager In­no­va­tions' Pow­erApp, the patented tech­nol­ogy be­hind the data-in-sa­chet of­fer­ings of Smart won the In­no­va­tion Award at the ACA. For more in­for­ma­tion about break­through dig­i­tal and fi­nan­cial in­no­va­tions from Voy­ager In­no­va­tions and PayMaya Philip­pines, visit www.voy­agerin­no­va­tion.com and www.paymaya.com.

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