Philippine Daily Inquirer
Yellow Pages: Bringing SMEs closer to their market with the newest Facebook advertising solution
Known as the social media capital of the world, the Philippines has almost twothirds of its internet users take to social media as their main source of information when deciding to make any purchase. With Facebook, Instagram, and Twitter becoming viable platforms for effective advertising, brands worldwide have launched aggressive digital marketing campaigns to be at their target market’s line of vision. In an age of instant gratification where everything is digital, the goal for businesses is to harness the internet’s potential to make brands relevant and readily-accessible to their audience. In a move to help small and medium enterprises (SMEs) adapt to the technological changes in the marketplace, DPC Yellow Pages – a company long known to put businesses within reach of their potential clients – has developed the most effective Facebook advertising solution in the country today: YP fBoost. Yellow Pages provides complete consultancy and execution of effective and costefficient Facebook ads – from campaign conceptualization, to real- time reports that guarantee reach and frequency. “With the growth of Facebook in the Philippines, small businesses can make it big. YP fBoost is a new and unique advertising solution that will help them profit from that opportunity. It offers full campaign management, which lets small and medium enterprises promote their products and services similar to how the big brands are doing it, but at less cost and with less effort on their part,” said Denison Tan, Marketing Manager for Yellow Pages PH. “In fact, we offer the YP fBoost advertising solution for as low as Php1.80 per unique user reached, on average, who will see your brand’s Facebook ad six times,” Tan explained. With more Filipinos using Facebook for their product and service needs, Tan said that it is only as important that SMEs become digitally visible when customers search for them. “Brands are getting known because people find them on Facebook. YP fBoost guarantees SMEs that they will have the right ad, seen by the right people at the right number of times. With this innovation, we are certain that their brands will leave a lasting mark on people’s minds,” Tan said. “Our strongest selling points – guaranteed reach and frequency – are things even the bigger ad agencies don’t offer at the moment.” To date, there are over 48 million Facebook users in the country. According to TNS Research, Facebook is the most used digital platform by Filipinos for entertainment and online shopping. This is an insight that SMEs should recognize and embrace. The digital trend is now and this is the best time for them to build their online brand and drive sales through cost-efficient but effective Facebook advertising solutions like YP fBoost. Yellow Pages fBoost was launched on February 21 by Directories Philippines Corporation, with guest speakers from Go Negosyo and Facebook. The event was attended by officials in the SME business community as well as entrepreneurs and businessmen.