Yel­low Pages: Bring­ing SMEs closer to their mar­ket with the new­est Face­book ad­ver­tis­ing so­lu­tion

Philippine Daily Inquirer - - BUSINESS -

Known as the so­cial me­dia cap­i­tal of the world, the Philip­pines has al­most twothirds of its in­ter­net users take to so­cial me­dia as their main source of in­for­ma­tion when de­cid­ing to make any pur­chase. With Face­book, In­sta­gram, and Twit­ter be­com­ing vi­able plat­forms for ef­fec­tive ad­ver­tis­ing, brands world­wide have launched ag­gres­sive dig­i­tal mar­ket­ing cam­paigns to be at their tar­get mar­ket’s line of vi­sion. In an age of in­stant grat­i­fi­ca­tion where ev­ery­thing is dig­i­tal, the goal for busi­nesses is to har­ness the in­ter­net’s po­ten­tial to make brands rel­e­vant and read­ily-ac­ces­si­ble to their au­di­ence. In a move to help small and medium en­ter­prises (SMEs) adapt to the tech­no­log­i­cal changes in the mar­ket­place, DPC Yel­low Pages – a com­pany long known to put busi­nesses within reach of their po­ten­tial clients – has de­vel­oped the most ef­fec­tive Face­book ad­ver­tis­ing so­lu­tion in the coun­try to­day: YP fBoost. Yel­low Pages pro­vides com­plete con­sul­tancy and ex­e­cu­tion of ef­fec­tive and cost­ef­fi­cient Face­book ads – from cam­paign con­cep­tu­al­iza­tion, to real- time re­ports that guar­an­tee reach and fre­quency. “With the growth of Face­book in the Philip­pines, small busi­nesses can make it big. YP fBoost is a new and unique ad­ver­tis­ing so­lu­tion that will help them profit from that op­por­tu­nity. It of­fers full cam­paign man­age­ment, which lets small and medium en­ter­prises pro­mote their prod­ucts and ser­vices sim­i­lar to how the big brands are do­ing it, but at less cost and with less ef­fort on their part,” said Denison Tan, Mar­ket­ing Man­ager for Yel­low Pages PH. “In fact, we of­fer the YP fBoost ad­ver­tis­ing so­lu­tion for as low as Php1.80 per unique user reached, on av­er­age, who will see your brand’s Face­book ad six times,” Tan ex­plained. With more Filipinos us­ing Face­book for their prod­uct and ser­vice needs, Tan said that it is only as im­por­tant that SMEs be­come dig­i­tally vis­i­ble when cus­tomers search for them. “Brands are get­ting known be­cause peo­ple find them on Face­book. YP fBoost guar­an­tees SMEs that they will have the right ad, seen by the right peo­ple at the right num­ber of times. With this in­no­va­tion, we are cer­tain that their brands will leave a last­ing mark on peo­ple’s minds,” Tan said. “Our strong­est sell­ing points – guar­an­teed reach and fre­quency – are things even the big­ger ad agen­cies don’t of­fer at the mo­ment.” To date, there are over 48 mil­lion Face­book users in the coun­try. Ac­cord­ing to TNS Re­search, Face­book is the most used dig­i­tal plat­form by Filipinos for en­ter­tain­ment and on­line shop­ping. This is an in­sight that SMEs should rec­og­nize and em­brace. The dig­i­tal trend is now and this is the best time for them to build their on­line brand and drive sales through cost-ef­fi­cient but ef­fec­tive Face­book ad­ver­tis­ing so­lu­tions like YP fBoost. Yel­low Pages fBoost was launched on Fe­bru­ary 21 by Direc­to­ries Philip­pines Cor­po­ra­tion, with guest speak­ers from Go Negosyo and Face­book. The event was at­tended by of­fi­cials in the SME busi­ness com­mu­nity as well as en­trepreneur­s and businessme­n.

(L-R) :Paolo La­cuna (Busi­ness De­vel­op­ment Lead, Face­book), Vic­tor N. Mad­lang­bayan (Spe­cial Pro­grams Con­sul­tant, GoNegosyo), Ri­cardo D. Bautista (Pres­i­dent, Direc­to­ries Philip­pines Cor­po­ra­tion), A.C Vil­la­corta II (VP for Mar­ket­ing, Direc­to­ries...

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