Coca-Cola STAR pro­gram gathers 1,000 women en­trepreneurs in Cebu

Philippine Daily Inquirer - - SUPER -

Manila, May 5, 2017 — The eco­nomic em­pow­er­ment pro­gram of Coca-Cola Philip­pines for women mi­croen­trepreneurs is one of the most re­spon­sive and in­clu­sive ad­vo­ca­cies in the Asia Pa­cific re­gion. To date, the Coca-Cola Sari-sari Store Train­ing and Ac­cess to Re­sources (STAR) Pro­gram has im­pacted the lives of more than 80,000 women. “The STAR Pro­gram in the Philip­pines is a model pro­gram on how Coca-Cola can cre­ate a more di­rect and pos­i­tive con­tri­bu­tion to the de­vel­op­ment of the com­mu­ni­ties where we are present,” said John Mur­phy, The Coca-Cola Com­pany Asia Pa­cific Group pres­i­dent. Through the “Golden Tri­an­gleCo­laand Pro­gram­reach agri­cul­ture;repa­tri­at­ed­civil withto in­clude Part­ner­ships”so­ci­ety,fur­ther gov­ern­ment­women dis­tressed women ex­pand­edthe over­seasSTAR agen­cies,andof in Coca-its Filipinothe As­so­ci­a­tion Over­seas work­er­sof Work­er­s­the (OFWs) Depart­men­tWel­fare through of La­bor ben­e­fi­cia­riesand Em­ploy­mentof the gov­ern­ment(DOLE); con­di­tional cash transfer pro­gram or the Pantawid Pam­ilyang Pilipino Pro­gram (4Ps) of the DSWD-NCR; women mi­cro-en­trepreneurs un­der the Ka­p­atid Pro­gram of both the DTI and GoNegosyo; as well as women in dis­as­ter-stricken ar­eas. “This year, we are dou­bling our ef­forts to bring the STAR Pro­gram to more women by part­ner­ing with var­i­ous gov­ern­ment agen­cies and lo­cal gov­ern­ment units, said Gilda Maquilan, 5by20 Lead and Sus­tain­abil­ity Man­ager of Co­caCola Philip­pines. Dur­ing the STAR Car­a­van held at the Severo Duterte Na­tional El­e­men­tary School in Danao City in Cebu, Mur­phy in­ter­acted with around 1,000 women mi­cro-en­trepreneurs. The event en­joined the women in a day of learn­ing, en­ter­tain­ment, and prizes. Po­ten­tial 5by20 STAR Schol­ars had the op­por­tu­nity to un­der­stand how the pro­gram op­er­ates through in­te­grated com­po­nents. This in­cludes ac­cess to re­sources by con­nect­ing them to mi­cro­fi­nance in­sti­tu­tions such as Alay sa Kaun­laran, Inc. (ASKI), First Com­mu­nity Co­op­er­a­tive (FICCO), Ne­gros Women for To­mor­row Foun­da­tion, Inc. (NWTF), Na­tional Co­op­er­a­tivesin­dus­try Philip­pine ASA mem­ber­ship Con­fed­er­a­tionAs­so­ci­a­tion Philip­pines,(NATCCO); via of of Stores­the and and and Carinde­ria in­te­gra­tion Own­er­sto the Coca-Cola (PASCO); value chain via cus­tom­ized busi­ness sup­port pro­vided by the bot­tling part­ner, Coca-Cola FEMSA Philip­pines. Coca-Cola Philip­pines launched the STAR Pro­gram in 2011, in line with the 5by20 global ini­tia­tive of The Coca-Cola Com­pany to eco­nom­i­cally em­power 5 mil­lion women within its value chain by 2020. The Coca-Cola 5by20 STAR Pro­gram was im­ple­mented in part­ner­ship with the Tech­ni­cal Ed­u­ca­tion and Skills De­vel­op­ment Author­ity (TESDA). It is de­signed for women mi­croen­trepreneurs who own and man­age sari-sari stores or carinde­rias to ad­dress the bar­ri­ers they face to help them achieve busi­ness suc­cess. The STAR Pro­gram has three com­po­nents: ac­cess to train­ing, ac­cess to re­sources, and ac­cess to peer men­tor­ing. The STAR Pro­gram has 390 ac­cred­ited fa­cil­i­ta­tors teach­ing and train­ing women re­tail­ers to be­come bet­ter en­trepreneurs and is cur­rently be­ing im­ple­mented in over 47 lo­ca­tions na­tion­wide. Coca-Cola, with its 19 man­u­fac­tur­ing fa­cil­i­ties in the Philip­pines, and over 10,000strong la­bor force, con­tin­ues to be proac­tive in pro­mot­ing women em­pow­er­ment through the 5by20 Pro­gram.

John Mur­phy (stand­ing on the fore­ground), The Coca-Cola Com­pany Asia Pa­cific Group pres­i­dent re­cently vis­ited the coun­try to meet the po­ten­tial 5by20 STAR Pro­gram schol­ars held at the Severo Duterte Na­tional El­e­men­tary School, City of Danao, in Cebu. Ap­prox­i­mately 1,000 women mi­cro-en­trepreneurs par­tic­i­pated in the said event.

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