A ‘REVOLUTION’ SHAPED BY 6 PRITZKER ARCHITECTS
Architecture for the most part, is a continuous iteration of fusing form and function, thereby challenging norms, preconceived notions, and aesthetics.
The talents of six of the world’s greatest architectural masters, who have influenced architectural movements over the past few decades, are now made available to a wider audience through Revolution Precrafted, the company founded and curated by Robbie Antonio.
Celebrated architects such as Zaha Hadid, Christian de Portzamaprc, Paulo Mendes da Rocha, Philip Johnson, and Kenzo Tange, have all won the prestigious Pritzker Architecture Prize, an award considered to be the Nobel Prize for architecture and widely known as the Pulitzer for this field. Revolution Precrafted’s role as a platform for great talent is defined by the multi-awarded individuals that it is able to bring together. “To truly disrupt the real estate industry, we had to do something that hasn’t been done before, and bringing together over 57 of the world’s best is something that we have achieved in only a little over a year. I think the true beauty of this exercise is being able to share beauty to a bigger audience,” Antonio said. By curating the architects and designers and enabling their designs to be consumed by a greater majority, Revolution allows for a greater discourse on design to be held not only in the language of design, but also in the realm of pragmatism. Revolution Precrafted has collaborated with Philip Johnson Alan Ritchie Architects for a project that reimagines the original Glass House through a modular home design that will be made available to a wide range of luxury homebuyers.
TheGlass House is considered as an iconic framework shaping modern architecture. It was designed by Philip Johnson, deemed a revolutionary of his time.
Zaha Hadid, founder of Zaha Hadid Architects, has a lot of accolades under her belt, including the Pritzker Architecture Prize in 2004. She is best known for designing impossibly complex and utterly challenging curved structures.
The MAXXI: National Museum of 21st Century Arts in Rome, Italy and the London Aquatics Centre for the 2012 Olympic Games are excellent manifestos of Hadid’s quest for complex, fluid space.
Jean Nouvel meanwhile has been known to challenge modernist and post-modernist architecture by designing spaces that respect the environment.
The Louvre Abu Dhabi, his newest design project will soon be another testament to how Nouvel continues to recreate the natural environment in man-made spaces. And the adaptability of his structures led him to design two modular structures for Revolution, the simple home and the modular museum, made out of insulated aluminum panels.
The interconnectedness of form and function for architecture has always been evident in Christian de Portzamparc’s body of work. His most iconic buildings turn ideas inside out, by interpenetrating indoor and outdoor spaces, or turning sculptural forms into vertical livable spaces.
He designed three different products for Revolution, all experimenting with the functionality and modularity. From mimicking the form of a ship to designing fully modular amenity spaces, Portzamparc’s structures for Revolution is an evolution in design and aesthetic.
One of Brazil’s most celebrated living architects, Paulo Mendes da Rocha has an illustrious career. His aesthetic, heavily influenced by Brutalist architecture, was meant to stand the test of time, both stylistically and physically.
The foundation of the Modernist architectural form is concrete and steel, allowing for it to be built expeditiously and cost efficiently, two considerations that are highly important to Revolution.
The modernist movement in architecture has evolved in a myriad of ways, but none quite as significantly or as definitive as Kenzo Tange’s Metabolist Movement, which is a departure from the pre World War II Japanese architecture.
His exposure to Western philosophy during the war helped shaped his career and simultaneously the Japanese urban landscape. His work helped rebuild Hiroshima shortly after World War II, and his role was immortalized through the Hiroshima Peace Center and Memorial Park.
Christian de Portzamparc
Paulo Mendes de Rocha