BING LIMJOCO HONORED AT INTERNATIONAL WOMEN ENTREPRENEURS CHALLENGE 2017 IN USA

Philippines’ franchise ambassadress and Mother of Philippine Franchising Ma. Alegria “Bing” Sibal Limjoco (2nd from right) receives the prestigious International Women Entrepreneurs Challenge (IWEC) 2017 award from Princess Noor of Jordan (2nd from left), Retired Amb. Ruth Davies of the USA (center), and IWEC Chair Nancy Ploeger (right) last November 14 at the 10th Annual IWEC Conference at the Microsoft main office in Washington, USA.

Limjoco, acknowledged as the Woman Icon of Philippine Franchising, is currently the chairman for membership of the Philippine Chamber of Commerce and Industry (PCCI), a two-term president and currently the vice chairman of the Philippine Franchise Association (PFA), a three term president and currently the vice chair of the Philippine Retailers Association (PRA).

She is the president of Central Books and director of Phoenix Publishing.

IWEC is a New York-based non-profit organization whose mission is to connect and develop a global network of successful women business owners, with its ecosystem comprised of women-owned companies around the globe whose combined annual revenue is over US$25 billion dollars, and who employ over 125,000 workers worldwide.

IWEC’s constituents represent some of the most influential businesswomen from the world’s most important emerging and established regions.

Limjoco’s steady hand and guidance have helped new businesses and brands prosper in an ever- changing and challenging business environment in the Philippines, through the PCCI, PFA, PRA and Francorp Philippines.

"I find so much fulfillment in seeing businesses grow and it gives me personal satisfaction to know that I have contributed to their growth," she enthused.

"To my PCCI, PFA, PRA and Francorp families, I thank you all for this award. I thank the Lord for enabling me to help the micro or small businesses to grow from 1 to many through Franchising and to go Global. I am committed to help our country men to grow through Franchising. To create thousands of entrepreneurs and generate millions of job. To God be the glory!" she added.