SM Cen­ter Pulilan opens De­cem­ber 1

Philippine Daily Inquirer - - SUNDAY BIZ -

SM Cen­ter Pulilan will open its doors to the pub­lic just in time for Christ­mas on Fri­day, De­cem­ber 1, giv­ing shop­pers in North­ern Bu­la­can an invit­ing, re­vi­tal­iz­ing, state-of-the-art, and mem­o­rable ex­pe­ri­ence. It is SM Prime Hold­ing’s 66th mall and the third SM Su­permall in Bu­la­can after SM City Mar­i­lao and SM City Bali­wag.

Lo­cated on a 6.8 hectare prop­erty in Barangay Sto. Cristo along the Plar­idel-Pulilan Di­ver­sion Road, the 27,000 square- me­ter two-level me­ter mall will serve shop­pers in what is con­sid­ered the Cen­ter of Com­merce and In­dus­try in North­ern Bu­la­can, as well as those in nearby towns and mu­nic­i­pal­i­ties.

Pulilan is a first- class ur­ban mu­nic­i­pal­ity that has been known for many years for its agri-based econ­omy – farm­ing, fish­ing, swine, and poul­try rais­ing. A town said to be blessed by its pa­tron saint, San Isidro Labrador, it is home to the fa­mous Kneel­ing Carabao Fes­ti­val where carabaos are pa­raded and kneel as they pass through the baroque 19th cen­tury San Isidro Labrador Parish Church to honor him.

To­day, Pulilan is mov­ing to­wards com­mer­cial­iza­tion and in­dus­tri­al­iza­tion, as it is be­com­ing one of ma­jor growthrate area and cen­ter of com­merce and in­dus­try in the prov­ince. It has an es­ti­mated 120 man­u­fac­tur­ing es­tab­lish­ments, 35 of which are ma­jor in­dus­tries that be­long to the Dam­pol In­dus­trial Area (DIA), and the Tabon-Dam­pol-Tibag In­dus­trial Area (TDTIA). These in­clude in­dus­trial pow­er­houses such as Nes­tle Philip­pines, Foster Foods, RM Foods, among oth­ers.

SM Cen­ter Pulilan’s canted blue façade en­livens the mall’s face, with var­i­ous bright ac­cents high­light­ing each en­trance and pro­vid­ing shaded canopy dropoffs with con­tin­u­ous over­hangs that stretch along the newly de­vel­oped Plar­idel-Pulilan Di­ver­sion Road.

The mall’s in­te­ri­ors are or­ga­nized around an ef­fi­cient, easy-to-shop, and straight for­ward “U” shaped plan that al­lows a clear line-of-sight to mul­ti­ple shops on mul­ti­ple lev­els at all times. A cen­trally lo­cated glass el­e­va­tor and stair­case lightly de­lin­eate the edges of the event space while sleek es­ca­la­tors and pur­posely placed bridges pro­vide con­ve­nient ac­cess to all por­tions of the mall.

Col­ors are bold and sim­ple. At each open­ing to the level above, the walls are washed in bright yel­low, ac­cent­ing the mul­ti­ple gath­er­ing spa­ces. In­te­rior planters, seat­ing ar­eas, and sig­nage pro­vide eye-catch­ing ac­cents of bright blue against a so­phis­ti­cated con­trast­ing and min­i­mal­ist pal­ette of white and grays. Ad­di­tion­ally, large rec­ti­lin­ear plates that vary in length and color are strate­gi­cally ap­plied to en­hace and ac­cen­tu­ate the dra­matic height of the in­te­ri­ors.

SM Hyper­mar­ket is SM Cen­ter Pulilan’s main an­chor with other SM main­stays like Wat­sons, Ace Hard­ware, SM Ap­pli­ance, Sim­ply Shoes, Min­iso, Sur­plus, and BDO lead­ing the way. The ground floor will fea­ture ca­sual din­ing and fast food restau­rants, sports and hob­bies, some spe­cialty shops, to­gether with fash­ion brands. Aside from fa­mil­iar brands like Na­tional Book­store, it will have new brands not yet present in the com­mu­nity like Re­gatta, The Body Shop, Cinnabon, Star­bucks, Cof­fee Bean & Tea Leaf, Pan­cake House, Breadtalk, Pep­per Lunch, and JCO Donuts.

SM Cen­ter Pulilan’s Sec­ond Floor fea­tures an IT lane, amuse­ment, ser­vices, and spe­cialty stores, as well as firstin-the-com­mu­nity brands like Kid­zoona, Wicked Snow, Cham­pas, David’s Tea­house, Zark’s and Nathaniel’s.

“The Ver­dant” or the “mod­ern green plaza” will be a unique at­trac­tion in the mall for kids of all ages. The Ver­dant fea­tures geo­met­ric pat­terns in its de­sign along­side lush green plants and grass that are so sooth­ing to the eyes. It will also serve as an “out­door museum” for the sculp­tures and art­works of lo­cal artist, hence an in­te­gra­tion of art, na­ture, and moder­nity.

For cus­tomer con­ve­nience, SM Cen­ter Pulilan will have 419 car slots, 329 mo­tor­cy­cle and tri­cy­cle slots com­plete with park­ing spa­ces ded­i­cated to PWD cus­tomers.

An SM re­gional ter­mi­nal to the west of the mall will pro­vide ac­cess, con­ve­nience, and safety for many vis­i­tors and lo­cals to and from the neigh­bor­hood via bus lines, jeep­neys, and tri­cy­cles. A col­lab­o­ra­tion with ex­ist­ing trans­port groups is also in the works to fur­ther cen­tral­ize the trans­porta­tion and help in the de­con­ges­tion of traf­fic in the Pulilan in­ter­sec­tion.

SM Cen­ter Pulilan’s De­sign Team in­cludes DSGN As­so­ciates, De­sign Ar­chi­tect; Casas Ar­chi­tects, Ar­chi­tect-of-Record; DA Abcede and As­so­ciates, Pro­ject Man­ager; and Dahn Berger, Gen­eral Con­trac­tor.

Pulilan Mayor Ma. Rosario Ochoa Mon­tejo (cen­ter), Con­gress­man Jose An­to­nio Sy (sec­ond from left), Vice Gov­er­nor Daniel Fer­nando (third from left) and Pulilan Vice Mayor Ri­cardo Can­dido (third from right), were guests of hon­our dur­ing the re­cent open­ing...

SMCen­ter Pulil­lan will give shop­pers in North­ern Bu­la­can an invit­ing, re­vi­tal­is­ing, state-of-the-art, and mem­o­rable ex­pe­ri­ence.

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