Philippine Daily Inquirer

FILIPINO ALL-DAY BREAKFAST AT BENTESILOG

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There’s no beating the value in a freshly cooked Filipino meal starting at P20. As the name, BenteSilog suggests, your favorite breakfast trifecta of rice, egg and a viand of your choice can be yours for much less than a day’s parking in Makati. Luckily, however, you commute to the bustling business district, this food hub has got your pockets covered. BenteSilog, which serves delicious and filling silog value meals, has now opened a new branch in Zapote Road corner Montojo Street, Makati City. You’ll find their full range of silog staples just a few doors down on Unit 102 of the Alexandria Residences.

The franchise started with a humble street cart at the Polytechni­c University of the Philippine­s ( PUP) back in 2009 with the idea of providing affordable meals for students. As their popularity grew, this beloved food cart developed into a dine- in restaurant that now serves up to 21 silog meal variants and has franchises all around Metro Manila.

Marvin and Jen Castro, an entreprene­urial husband- and- wife duo saw the potential of the business and decided open a franchise of their own. They set their sights towards a quaint street in the bustling city center of Makati which had busy foot traffic and was within range to residents. The couple, who also maintains their own full- time job schedules on top of their entreprene­urial projects, persevered in setting up their own branch of BenteSilog because they believe in the strength and capacity of growth of the business.

Beyond price points, there is something to be said about BenteSilog’s creativity. The word “silog” comes from a combinatio­n of sinangag ( fried rice) and pritong itlog ( fried egg). While Filipinos have considered the traditiona­l tapsilog ( tapa, egg and rice) and tosilog ( tosino, egg and rice) combinatio­ns as traditiona­l comfort food, BenteSilog sought to craft unique combinatio­ns to tickle the tastebuds of all types of clientele. Now you can sink your teeth into such creations as their prized embosilog ( silog paired with cured sausage) and tinapasilo­g ( silog paired with smoked milkfish). With their new location, the authentic Filipino flavors at unbeatable prices are now even more accessible.

BenteSilog has expanded their vision to more than 20 franchises in Luzon with all commissari­es approved by the Food and Drug Administra­tion ( FDA). Today, their plethora of silog meals court not only the appetites of students but also those of officegoer­s and casual diners from all walks of life.

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