At­tract­ing the Filipino Gen Z

Philippine Daily Inquirer - - SUNDAY BIZ - By An­nelle Tayao-Juego @neltayaoINQ

Aside from be­ing heav­ily techori­ented, Filipino Gen Zers —those born in 1996 and later—are look­ing to work not just for money, but for com­pa­nies that are so­cially and en­vi­ron­men­tally re­spon­si­ble, and can pro­vide them with op­por­tu­ni­ties to ex­pe­ri­ence new things in their ca­reers, says a re­cent study com­mis­sioned by in­for­ma­tion tech­nol­ogy com­pany Dell Tech­nolo­gies.

The “Gen Z: The Fu­ture Has Ar­rived” study com­piled in­sights from over 12,000 high school and col­lege stu­dents in 17 coun­tries, over 4,000 of whom came from South­east Asia (the Philip­pines, In­done­sia, Viet­nam, Thai­land, Sin­ga­pore and Malaysia). Lo­cally, 730 Filipino stu­dents par­tic­i­pated in the study.

Dell says al­most 70 per­cent of Filipino Gen Zers, who have just joined or are about to be­come part of the coun­try’s work­force, are very com­fort­able with tech skills—higher than the re­gional av­er­age of 62 per­cent, and global av­er­age of 52 per­cent. Such skills in­clude mo­bile soft­ware ap­pli­ca­tion devel­op­ment and on­line learn­ing, said Ron­nie Lati­nazo, Dell EMC Philip­pines coun­try gen­eral man­ager, at the study’s launch at Dell EMC Re­al­ize 2018, the com­pany’s an­nual net­work­ing event for its cus­tomers and part­ners.

Given such statis­tics, it is no won­der that al­most 90 per­cent of those sur­veyed say they wanted to work in an en­vi­ron­ment that has the lat­est cut­ting-edge tech­nol­ogy—again, higher than the global av­er­age. Al­most 100 per­cent also say the tech­nol­ogy of­fered by an em­ployer will be a fac­tor in their even­tual pick among job of­fers.

“This sur­vey shows that Filipino youth are ready to be part of busi­nesses’ dig­i­tal trans­for­ma­tion jour­ney,” said Lati­nazo.

How­ever, just be­cause a com­pany of­fers the lat­est high-tech work doesn’t mean Gen Zwill au­to­mat­i­cally want to work in such a place, the study states. Equally im­por­tant to this gen­er­a­tion is that they are em­ployed by a com­pany that is so­cially and en­vi­ron­men­tally re­spon­si­ble (53 per­cent), and will give them re­freshed skill sets and new ex­pe­ri­ences on the job (67 per­cent).

In short, Filipino Gen Zers aren’t just look­ing to work for money, the study states. Eighty­four per­cent also be­lieve in the power of tech and au­to­ma­tion to cre­ate a more eq­ui­table work en­vi­ron­ment by pre­vent­ing bias and dis­crim­i­na­tion, while 60 per­cent want jobs that will al­low them to use tech to help oth­ers or the en­vi­ron­ment.

Filipino mem­bers of this gen­er­a­tion, there­fore, see tech as part­ners rather than re­place­ments at work (94 per­cent), the study fur­ther states. They are also keen on in­ter­per­sonal com­mu­ni­ca­tion and col­lab­o­ra­tion in the work­place, with al­most 80 per­cent ex­pect­ing to learn on the job from co­work­ers. Be­ing dig­i­tal na­tives, so­cial me­dia is a valu­able pro­fes­sional tool for Gen Zers (91 per­cent); how­ever, they also pre­fer to meet face-to­face with col­leagues (53 per­cent) rather than just send each other mes­sages (10 per­cent) or talk on the phone (18 per­cent).

“To­day’s young pro­fes­sion­als grew up in a col­lab­o­ra­tive ed­u­ca­tional en­vi­ron­ment, and they are bring­ing those same ex­pec­ta­tions to the work­place,” says Pang Yee Beng, Dell EMC se­nior vice pres­i­dent for com­mer­cial busi­ness in South Asia and Korea. “Though face-to-face com­mu­ni­ca­tion isn’t al­ways pos­si­ble in to­day’s mod­ern work­place, im­mer­sive tech­nolo­gies are en­abling all types of work­ers to col­lab­o­rate in both the phys­i­cal and vir­tual worlds.”

Such at­ti­tude could ad­dress a po­ten­tial prob­lem in to­day’s multi­gen­er­a­tional work­places: the is­sue of se­nior pro­fes­sion­als feel­ing out­paced by their younger col­leagues. The study states that with up to five gen­er­a­tions co­ex­ist­ing in to­day’s work­places, com­pa­nies must help their em­ploy­ees find com­mon ground while push­ing for a dig­i­tal-first cul­ture.

The good news is that 86 per­cent of Filipino Gen Zers say they are will­ing to men­tor older co­work­ers who may not be as com­fort­able with to­day’s new tech.

“When it comes to wel­com­ing Gen­er­a­tion Z to the work­place, or­ga­ni­za­tions need to rise to the chal­lenge of cre­at­ing a dig­i­tal-first en­vi­ron­ment— from the hir­ing process, to on­board­ing, to the daily work ex­pe­ri­ence,” says Pang. “Un­der­stand­ing this gen­er­a­tion’s skills can open up new op­por­tu­ni­ties for busi­nesses—and es­pe­cially if those skills can be suc­cess­fully de­moc­ra­tized across the work­force, nar­row­ing the dig­i­tal di­vide amongst em­ploy­ees and strength­en­ing tech­no­log­i­cal ca­pa­bil­i­ties over­all.”

SOURCE: Dell Tech­nolo­gies

SOURCE: Dell Tech­nolo­gies

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