BUILD­ING A BEAUTY EM­PIRE

celebrates Belo Med­i­cal GROUP’S 28 years Of Be­ing Be­hind The BEAUTY STO­RIES Of SO Many

Philippine Tatler Homes - - HOMES FOCUS -

EARLY BE­GIN­NINGS

Since 1990, Belo Med­i­cal Group has been a house­hold name in cos­metic surgery and der­ma­tol­ogy.

“Be­fore, there were 150 of us scat­tered all over Med­i­cal Plaza,” shares the brand’s name­sake and founder, Dr Vicki Belo, on the in­sti­tute’s more hec­tic and hum­ble start. With over 13 uniquely de­signed branches around the coun­try to­day, she’s come a long way from her 40-square me­tre clinic.

Dr Belo was mo­ti­vated by a wish to break away from the bleak, old-school der­ma­tol­ogy clin­ics where she got her own acne treated. These were typ­i­cally adorned with plas­tic flow­ers and torn mag­a­zines. She won­dered, “how can you make peo­ple feel beau­ti­ful, if they don’t even feel beau­ti­ful when they en­ter?”

But Dr Belo didn’t in­vest in her ap­pre­ci­a­tion for in­te­rior and aes­thet­ics un­til later on in her prac­tice. With the help of her par­ents, the pi­o­neer spent her first mil­lions bring­ing two laser ma­chines to the Philip­pines, and has since rev­o­lu­tionised the beauty in­dus­try.

A PROAC­TIVE TAKE

Op­er­at­ing on the de­sire to make in­no­va­tive ser­vices safe and ac­ces­si­ble for all, the phi­los­o­phy be­hind the brand was founded on Dr Belo’s wish for her pa­tients to re­alise beauty at their own terms and to find con­fi­dence in their own skin.

Among many break­throughs in cos­me­tol­ogy, Belo Med­i­cal Group was also one of the pioneers of Ultherapy in the coun­try. This non-sur­gi­cal lift­ing and tight­en­ing pro­ce­dure har­nesses mi­cro-fo­cused ul­tra­sound en­ergy to stim­u­late col­la­gen pro­duc­tion to sculpt with­out cut­ting and tucking into the skin’s sur­face. The ma­chine is per­fect for that much-cov­eted jaw line, com­bat­ting fine lines and sag­ging on the face, neck, and dé­col­letage.

Un­der­gone once or twice yearly, “the beauty of Ulthera is re­ally that it has no down time,” Dr Belo says. The con­ve­nience of the treat­ment draws women of all ages and life­styles. “A nat­u­ral-look­ing, age­less am­bi­gu­ity is what we’re go­ing for. you just end up look­ing good, pe­riod,” she adds. This keeps oth­ers won­der­ing, “Did she have any­thing done? if so, then what?”

With her knowl­edge of how peo­ple tend to nit-pick on flaws, Dr Belo be­lieves she ex­ists to help pa­tients gain self-es­teem and feel good about how they look. “i know that

“I CALL IT THE ‘BELO BEAUTY BUILD­ING’... BE­CAUSE IT WAS BUILT ON ALL THE MONEY I MADE ON BEAUTY.”

- Dr Vicki Belo

part of my life,” she says re­fer­ring to her own ex­pe­ri­ences of be­ing bul­lied for her acne and weight.

“The world has so many things that shouldn’t be the way it is. The only thing we can change is a per­son’s looks, so they no longer get at­tacked or bul­lied.” Dr Belo be­lieves that con­tin­u­ing her life’s pas­sion, she is able to em­power oth­ers to be­come in­di­vid­u­als of sub­stance.

BRICK BY BRICK

To­day, the renowned doc­tor makes her rounds in Belo Med­i­cal Group’s dis­tinctly dec­o­rated clin­ics. “not a lot of peo­ple would agree with me but i want ev­ery branch to look dif­fer­ent, as if each were a new place. Af­ter all, it’s al­most like a dif­fer­ent coun­try given all the traf­fic you have to go through to get some­where,” she jokes.

While the newly ren­o­vated BGC branch has been re­designed in a fresh pal­ette of calm­ing neu­trals and bold coloured pieces, The Green­hills clinic is es­pe­cially sig­nif­i­cant as the fruition of her hard work and dreams. here, she was able to in­te­grate every­thing, of­fer­ing both sur­gi­cal and non-sur­gi­cal pro­ce­dures. The three-storey build­ing also houses a cas­cad­ing mother of pearl wall and her favourite is­abel Diaz flo­ral paint­ing, the cen­tre­piece from which all the bright in­te­ri­ors were in­spired.

“i call it the ‘Belo Beauty Build­ing’,” she says fondly. “Be­cause it was built on all the money i made on beauty,” Dr Belo rec­ol­lects. “you know the say­ing, ‘brick by brick’? That’s what i think of ev­ery time i look at it. That’s what i’m most proud of.”

Dr Vicki Belo next to a vi­brant is­abel Diaz paint­ing ; The Belo Med­i­cal Group Green­hills clinic

The Ultherapy treat­ment room (up­per right); Bright ac­cents and in­te­ri­ors at the BGC clinic

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