Men's Fash­ion

Go­ing street-smart with cool and sporty trends for him

Philippine Tatler Traveller - - Contents -

There’s no bet­ter place to make a splash than in one of the world’s most fash­ion for­ward cities, Los An­ge­les. Her­mès came to the City of An­gels with a splash of colour for a spe­cial evening event, Dwn­twnMen. A makeshift ware­house on Spring Street was the venue for a run­way show and open-air party.

In the lime­light were the men’s col­lec­tions for Spring/Sum­mer 2017 and artis­tic col­lab­o­ra­tions in­spired by this sprawl­ing South­ern Cal­i­for­nia city. No less than Her­mès’ men’s uni­verse artis­tic di­rec­tor, Véronique Nicha­nian, con­cep­tu­alised the fash­ion cel­e­bra­tion with the renowned graphic artist An­thony Bur­rill to cre­ate an ex­cep­tional sen­so­rial and dig­i­tal ex­pe­ri­ence.

The brand’s bright, colour­ful spirit was not only ev­i­dent in the out­door run­way show that show­cased style with playful over­lap­ping, chang­ing, ef­fects, mi­cro-pat­terns and tie-dye, but also in its fea­tured mod­els and LA per­son­al­i­ties— from surfers to skate­board­ers and even chefs. Her­mès’ seven lively slo­gans for Dwn­twnMen trans­lated to an im­mer­sive, mul­ti­room, mul­ti­sen­sory ex­pe­ri­ence for the sar­to­ri­al­ists.

“Feel the Color” had a suc­ces­sion of pan­els that formed a labyrinth and gave the sensation of en­ter­ing into the colour

it­self. “Persistence is Fruit­ful” al­lowed for the dis­cov­ery of sev­eral types of know-how via a legendary Voisin au­to­mo­bile, a mo­tor­bike, and a mis­cel­lany of ob­jects. “Shake Me Up!” pre­sented mu­sic along with printed de­signs from 76 silk scarves from the last 12 years. “Make Time Your Own” ex­hib­ited 11 leather jack­ets and a pair of leather pants that re­vealed unique sto­ries from the own­ers. “Please Do Touch” had art-gallery frames that dis­played ma­te­ri­als and al­lowed for an in­ter­ac­tive and tac­tile ex­pe­ri­ence. “Say Some­thing” showed off edi­tions of Le Monde d’Her­mès, while “Give the Joy Back” mounted a room with a basketball court, in­clud­ing com­pe­ti­tion and ar­cade games.

It was one sen­sa­tional down­town cel­e­bra­tion rounded off by an out­door gar­den con­cert, food trucks, a DJ and unique per­for­mances.

Sixth gen­er­a­tion mem­ber of the Her­mès fam­ily Axel Du­mas and Her­mès men's uni­verse Artis­tic Di­rec­tor Véronique Nicha­nian

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