The Deep Blue

Philippine Tatler Traveller - - Eco News -

For over a decade, La Mer has been com­mit­ted to sup­port­ing the pro­tec­tion of ocean habi­tats through char­i­ta­ble dona­tions, aware­ness-rais­ing ini­tia­tives and lo­cal beau­ti­fi­ca­tion projects. Re­cently, the pres­tige skin­care brand in­tro­duced its new­est pledge, La Mer Blue Heart Oceans Fund. To­gether with the ocean con­ser­va­tion or­gan­i­sa­tion Project O, La Mer will host an art trail that will in­clude 50 works by artists, tastemak­ers and con­ser­va­tion­ists to be un­veiled in New York City lead­ing up to World Oceans Day on June 8. All of the auc­tion's pro­ceeds will go to the La Mer Blue Heart Oceans Fund and Project O to help re­store and pro­tect Marine Pro­tected Ar­eas around the globe. Aside from its en­vi­ron­men­tal projects, La Mer also cre­ates an ex­pres­sion of its love for the beauty of the sea through an an­nual artis­tic homage on its Crème de la Mer jars. This year, water­colour waves open up a new world of beauty in the lim­ited edi­tion nour­ish­ing, ul­tra-re­new­ing Blue Heart Crème de la Mer.

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