A Race on the Run­way

Lux­ury fash­ion house ESCADA cel­e­brates its 40 years with a con­tem­po­rary twist on fa­mil­iar sil­hou­ettes

Philippine Tatler Traveller - - Stylebook | Style News - WORDS: ADRI­ENNE TAN

A fter Mar­garetha and Wolf­gang Ley founded ESCADA in Mu­nich, Ger­many in 1978, the lux­ury la­bel quickly rose to fame, em­body­ing the au­da­cious spirit of the 1980s. Mar­garetha’s own ex­pe­ri­ences as a model in­formed the facets that came to de­fine the brand’s phi­los­o­phy. Only from an eye for colour and prints as well as an in­ti­mate un­der­stand­ing of tai­lor­ing would the vi­sion of el­e­vated ready-to-wear cloth­ing be re­alised. Even af­ter the death of its founder, ESCADA was still just as de­ter­mined to democra­tise the val­ues be­hind haute cou­ture. Through the 1990s, a decade which favoured min­i­mal­ist and mod­ern aes­thet­ics, the com­pany in­tro­duced Escada Sport as it adapted to the times. Now un­der the own­er­ship of Megha Mit­tal and the cre­ative di­rec­tion of Niall Sloan, the fash­ion house wel­comes a new chap­ter in its story. Rooted in a dis­tinc­tively bold and el­e­gant ex­pres­sion of fem­i­nin­ity, ESCADA marked its 40 years dur­ing an in­au­gu­ral show at Septem­ber 2018’s New York Fash­ion Week. Loose sil­hou­ettes and vi­brant spring/sum­mer hues were seen strut­ting down a grass run­way. Sloan pays ho­mage to the beau­ti­ful race­horse, named Escada, which caught Mar­garetha and Wolf­gang’s fancy. Dur­ing its hey­day of shoul­der pads and smart mix-and-match pairs, the brand was cov­eted by a range of strong fe­males, from cor­po­rate ex­ec­u­tives to red car­pet stars. The la­bel im­parted a unique sense of lux­ury power dress­ing. Mar­ry­ing its eques­trian his­tory with its in­her­ent fem­i­nism, Sloan sur­prised view­ers of Spring/Sum­mer 2019 with sat­u­rated colours and fluid ath­letic leisure state­ments. Ref­er­enc­ing Pretty Woman with a brown and white polka dot dress, sim­i­lar to the one Ju­lia Roberts wore to the races; the brand plays on its strength as it fit­tingly re­vives the core codes of work and play for the an­niver­sary. Much like the ESCADA woman who Sloan be­lieved was al­ways dressed to take on the world, ESCADA’s cre­ative work in the com­ing decades seems to be painted in the same sense of pos­si­bil­ity.

ESCADA and Escada Sport are lo­cated at Green­belt 5, Makati City. For more in­for­ma­tion visit www.escada.com.

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