A Race on the Runway
Luxury fashion house ESCADA celebrates its 40 years with a contemporary twist on familiar silhouettes
A fter Margaretha and Wolfgang Ley founded ESCADA in Munich, Germany in 1978, the luxury label quickly rose to fame, embodying the audacious spirit of the 1980s. Margaretha’s own experiences as a model informed the facets that came to define the brand’s philosophy. Only from an eye for colour and prints as well as an intimate understanding of tailoring would the vision of elevated ready-to-wear clothing be realised. Even after the death of its founder, ESCADA was still just as determined to democratise the values behind haute couture. Through the 1990s, a decade which favoured minimalist and modern aesthetics, the company introduced Escada Sport as it adapted to the times. Now under the ownership of Megha Mittal and the creative direction of Niall Sloan, the fashion house welcomes a new chapter in its story. Rooted in a distinctively bold and elegant expression of femininity, ESCADA marked its 40 years during an inaugural show at September 2018’s New York Fashion Week. Loose silhouettes and vibrant spring/summer hues were seen strutting down a grass runway. Sloan pays homage to the beautiful racehorse, named Escada, which caught Margaretha and Wolfgang’s fancy. During its heyday of shoulder pads and smart mix-and-match pairs, the brand was coveted by a range of strong females, from corporate executives to red carpet stars. The label imparted a unique sense of luxury power dressing. Marrying its equestrian history with its inherent feminism, Sloan surprised viewers of Spring/Summer 2019 with saturated colours and fluid athletic leisure statements. Referencing Pretty Woman with a brown and white polka dot dress, similar to the one Julia Roberts wore to the races; the brand plays on its strength as it fittingly revives the core codes of work and play for the anniversary. Much like the ESCADA woman who Sloan believed was always dressed to take on the world, ESCADA’s creative work in the coming decades seems to be painted in the same sense of possibility.
ESCADA and Escada Sport are located at Greenbelt 5, Makati City. For more information visit www.escada.com.