Inspired by trade secrets from local communes and Crafstmen from the coffee capitals of the world, Nespresso creates the Master Origin range
The coffee capitals of the world inspire Nespresso's Master Origin range
From humid climates to battering stormy winds, the world’s coffee capitals are subject to extreme temperatures and conditions, requiring more care and innovation to develop the product that keeps their culture and farmers alive—a craft that reveals the mastery of the local artisans that handle their beans. Beyond understanding the land, these master craftsmen work in harmony with it to extract the depth and flavour of the coffee. Driven by this quest for the best, Nespresso embarked on a journey to master the processing techniques in these different regions, creating a new world of flavours along the way.
Through intensive research and exposure in Indonesia, Ethiopia, Colombia, Nicaragua, and India, Nespresso has learned unique coffee methods and partnered with local farmers to perfect their artisanal crafts. As a tribute to the cradle of these beans, Nespresso has encapsulated five distinct coffee profiles in the new Master Origin range.
These master craftsmen work in harmony with the land to extract the depth and flavour of the coffee