Tatler Philippines

No Hitches, No Glitches

Gets the lowdown on the three-day cover shoot of retail king Ben Chan and his brand Bench

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rom any angle, this cover shoot is a master stroke. To celebrate its 30th anniversar­y as a brand, Bench called in all its stars, neon-lit names and faces in the celebrity world, to come together and be photograph­ed. “Extremely difficult” would even be an understate­ment.

Just consider the logistics. 25 subjects, 19 of them celebritie­s with full schedules from two major television networks and six management teams; 22 top celebrity hair and make-up artists; four locations; three weeks to organise; and three days of shooting.

Some even moved heaven and earth to meet his/ her schedule. Bea Alonzo and Liza Soberano came from a 16-hour shoot without any sleep. Daniel Padilla was pulled out of a taping. Ylona Garcia and Bailey May both came straight from the airport.

That this epic production was not only pulled off but pulled off successful­ly can be credited to three factors. One is the full cooperatio­n given by all the celebritie­s who were once or still are Bench models. The second is preparatio­n, preparatio­n, preparatio­n.

Last but not least is, of course, a magic name: Bench.

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