Luxury of Time

Rolex’s fiRst concept stoRe in asia

Lucerne and Rolex celebrated the opening of the luxury watch’s newest and largest concept store at the BGC High Street Central with VIP guests. In a temporary exhibition, the 120-sqm store showcases the new Rolex models—a new generation of the Oyster Collection, the world’s first waterproof wristwatch— originally unveiled at Baselworld 2017.