Known for its use of cutting- edge technology and futuristic frames, Japan’s biggest eyewear boutique chain JINS is now in Manila. Philippine Tatler gets the exclusive peek
Cutting- edge Japanese eyewear brand JINS is set to open its doors in the Philippines
apan has long been hailed for successfully marrying fashion with technology. This is evident in the Japanese eyewear brand JINS, which does not only offer the latest in eyewear but makes prescription eyewear a quick and efficient process.
With over 300 stores (including a drivethru outlet) in Japan and China, JINS has successfully provided customers with eyeglasses that solve most of the usual issues with the older models in the market: overly heavy frames, discomfort, and long waiting periods. Prescription wear that take days or weeks for pick-up is now a thing of the past.
Staying true to its Japanese trademark and brand culture, JINS customer service is swift, concise, and extremely time efficient. In-store fitting does not take more than half an hour for a fully customised pair of prescription glasses. The company credits its quick turn around time to a robotic conveyor belt that passes through fitting stations, allowing customers to choose their favourite specs.
Philippine Tatler was the only luxury magazine invited to Japan to get to know the company up close. The three-day trip
included a visit to the head office, exposure to their vision and philosophy, and engagement with the core team behind the successful brand—plus an intimate dinner with its founder and CEO, Hitoshi Tanaka.
Built on the pursuit of greater quality and extreme comfort, the brand has invested in years of research and development to design non-slip nose and ear pads using carefullyselected materials to ensure an exceptional fit and maximum comfort. These efforts are all part of their zero-compromise approach.
Lenses likewise come in a vast variety of types—from the usual single vision, progressive, bifocal, polarised, to photochromic. While polarised lenses reduce the impact of glare on vision, photochromic lenses help one see near and far, or in bright and dim light. It is also aspheric, meaning it gives greater visual clarity; impact-resistant; and lightweight with a high index of 1.59, 1.60, or 1.67. This translates to stylishly thin lenses regardless of vision grade.
JINS also prides itself with its visually exciting in-store experience. It collaborates with graphic artists as well as architects from Japan and other countries in designing both the eyewear line and the stores’ interiors. Its most recent collaboration was with the British furniture designer, Jasper Morrison who developed four special frames.
Brought to the Philippines by the Suyen Group headed by Bench Chairman, Ben Chan, JINS is set to launch its flagship store in Manila this summer, aiming to dazzle the market with their eyewear innovation.
Founded in 1988 as JIN Ltd in Gunma, Japan, JINS formally entered the eyewear market in 2001. It has won several design awards and has been listed in the Tokyo Stock Exchange since 2013.
EASY ON THE EYES (From top left) Frames from the wood-tone collection; Sleek designs in their Tokyo stores; (opposite) JINS’ first Philippine boutique in SM Aura Bryan Lim, JINS president and CEO Hitoshi Tanaka, Ben Chan, and Virgilio Lim