Known for its use of cut­ting- edge tech­nol­ogy and fu­tur­is­tic frames, Ja­pan’s big­gest eye­wear bou­tique chain JINS is now in Manila. Philip­pine Tatler gets the ex­clu­sive peek

Philippine Tatler - - CONTENTS -

Cut­ting- edge Ja­panese eye­wear brand JINS is set to open its doors in the Philip­pines

apan has long been hailed for suc­cess­fully mar­ry­ing fash­ion with tech­nol­ogy. This is ev­i­dent in the Ja­panese eye­wear brand JINS, which does not only of­fer the lat­est in eye­wear but makes pre­scrip­tion eye­wear a quick and ef­fi­cient process.

With over 300 stores (in­clud­ing a driv­ethru out­let) in Ja­pan and China, JINS has suc­cess­fully pro­vided cus­tomers with eye­glasses that solve most of the usual is­sues with the older models in the mar­ket: overly heavy frames, dis­com­fort, and long wait­ing pe­ri­ods. Pre­scrip­tion wear that take days or weeks for pick-up is now a thing of the past.

Stay­ing true to its Ja­panese trade­mark and brand cul­ture, JINS cus­tomer ser­vice is swift, con­cise, and ex­tremely time ef­fi­cient. In-store fit­ting does not take more than half an hour for a fully cus­tomised pair of pre­scrip­tion glasses. The com­pany cred­its its quick turn around time to a ro­botic con­veyor belt that passes through fit­ting sta­tions, al­low­ing cus­tomers to choose their favourite specs.

Philip­pine Tatler was the only lux­ury mag­a­zine in­vited to Ja­pan to get to know the com­pany up close. The three-day trip

in­cluded a visit to the head of­fice, ex­po­sure to their vi­sion and phi­los­o­phy, and en­gage­ment with the core team be­hind the suc­cess­ful brand—plus an in­ti­mate din­ner with its founder and CEO, Hi­toshi Tanaka.

Built on the pur­suit of greater quality and ex­treme com­fort, the brand has in­vested in years of re­search and devel­op­ment to de­sign non-slip nose and ear pads us­ing care­full­y­s­e­lected ma­te­ri­als to en­sure an ex­cep­tional fit and max­i­mum com­fort. Th­ese ef­forts are all part of their zero-com­pro­mise ap­proach.

Lenses like­wise come in a vast va­ri­ety of types—from the usual sin­gle vi­sion, pro­gres­sive, bi­fo­cal, po­larised, to pho­tochromic. While po­larised lenses re­duce the im­pact of glare on vi­sion, pho­tochromic lenses help one see near and far, or in bright and dim light. It is also as­pheric, mean­ing it gives greater vis­ual clar­ity; im­pact-re­sis­tant; and light­weight with a high in­dex of 1.59, 1.60, or 1.67. This trans­lates to stylishly thin lenses re­gard­less of vi­sion grade.

JINS also prides it­self with its vis­ually ex­cit­ing in-store ex­pe­ri­ence. It col­lab­o­rates with graphic artists as well as ar­chi­tects from Ja­pan and other coun­tries in de­sign­ing both the eye­wear line and the stores’ in­te­ri­ors. Its most re­cent col­lab­o­ra­tion was with the Bri­tish fur­ni­ture de­signer, Jasper Mor­ri­son who de­vel­oped four special frames.

Brought to the Philip­pines by the Suyen Group headed by Bench Chair­man, Ben Chan, JINS is set to launch its flag­ship store in Manila this sum­mer, aim­ing to daz­zle the mar­ket with their eye­wear in­no­va­tion.

Founded in 1988 as JIN Ltd in Gunma, Ja­pan, JINS for­mally en­tered the eye­wear mar­ket in 2001. It has won sev­eral de­sign awards and has been listed in the Tokyo Stock Ex­change since 2013.

EASY ON THE EYES (From top left) Frames from the wood-tone col­lec­tion; Sleek de­signs in their Tokyo stores; (op­po­site) JINS’ first Philip­pine bou­tique in SM Aura Bryan Lim, JINS pres­i­dent and CEO Hi­toshi Tanaka, Ben Chan, and Vir­gilio Lim

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