Boss Lady

Coun­try head of Viu Philip­pines Ari­anne Kader-Cu pushes the en­ve­lope for women on top, be­ing liv­ing proof her­self that pretty princesses can also be in charge

Philippine Tatler - - STYLE -

y de­scrib­ing her per­sonal style as “busi­ness ath­leisure,” Ari­anne Kader- Cu de­fines her life as a young start-up CEO, en­tre­pre­neur, and new­ly­wed. Con­stantly jug­gling tasks and switch­ing roles, she veers to­ward wardrobe choices that are prac­ti­cal, yet fash­ion-for­ward. Never sac­ri­fic­ing her love for fash­ion and ap­pre­ci­a­tion of streetwear, Cu’s quirky and über-cool vibe tran­lates into the way she dresses: her favourite brands in­clude Off-White, Scotch & Soda, and the Lager­feld-stamped lux­ury brands Chanel and Fendi. Dur­ing her down­time, she loves lis­ten­ing to busi­ness au­dio books and watch­ing Korean TV series.

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