Country head of Viu Philippines Arianne Kader-Cu pushes the envelope for women on top, being living proof herself that pretty princesses can also be in charge
y describing her personal style as “business athleisure,” Arianne Kader- Cu defines her life as a young start-up CEO, entrepreneur, and newlywed. Constantly juggling tasks and switching roles, she veers toward wardrobe choices that are practical, yet fashion-forward. Never sacrificing her love for fashion and appreciation of streetwear, Cu’s quirky and über-cool vibe tranlates into the way she dresses: her favourite brands include Off-White, Scotch & Soda, and the Lagerfeld-stamped luxury brands Chanel and Fendi. During her downtime, she loves listening to business audio books and watching Korean TV series.