AT THE FORE

Philippine Tatler - - CONCIERGE -

Fash­ion influencer and cre­ative Kim Jones has fi­nally launched The Fore, a dig­i­tal re­tail space that is set to re­de­fine the very con­cept be­hind on­line stores by cham­pi­oning con­scious con­sump­tion through col­lab­o­ra­tion with a pool of unique tal­ents.

“When the core fo­cus is on col­lab­o­ra­tion, the cre­ative free­dom is lim­it­less,” Jones ex­plains. “You will see more from a wide range of creatives. We will heav­ily fo­cus on cre­at­ing a com­mu­nity and high­light emerg­ing tal­ent.”

For her ini­tial foray, Jones col­lab­o­rated with cel­e­brated de­signer Ken Sa­mu­dio on a se­lec­tion of lim­ited edi­tion ear­rings sim­ply ti­tled “Series 000419” with each pair in­spired by one of Jones’ favourite artists.

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