Sal­va­tore Fer­rag­amo re- af­firms its com­mit­ment to waste re­duc­tion and en­vi­ron­men­tal pro­tec­tion through Rainbow Fu­ture, its first ever sus­tain­able shoe

Philippine Tatler - - CONTENTS -

Com­mit­ted to help­ing pre­serve the en­vi­ron­ment, Sal­va­tore Fer­rag­amo launches its first-ever sus­tain­able shoe

In the fash­ion in­dus­try, the con­cept of sus­tain­abil­ity has grad­u­ated from mere buzz­word sta­tus to con­crete agenda as more and more brands come up with ini­tia­tives in sup­port of waste re­duc­tion. Ital­ian lux­ury goods com­pany Sal­va­tore Fer­rag­amo, one of the most fa­mous and beloved names in the in­dus­try, has ce­mented its com­mit­ment to make sus­tain­abil­ity part of its cor­po­rate so­cial re­spon­si­bil­ity strate­gies. In its sus­tain­abil­ity plan, which was con­cep­tu­alised in ac­cor­dance with the Sus­tain­able Devel­op­ment Goals (SDGs) pro­moted by the United Na­tions, the Sal­va­tore Fer­rag­amo Group laid out the tar­gets that its ini­tia­tives are set to pur­sue over the next three years, one of which is en­vi­ron­men­tal pro­tec­tion. In 2017, the Fer­rag­amo group in­vested in projects that would re­duce con­sump­tion in its fa­cil­i­ties, ef­fec­tively min­imis­ing the im­pact of its day-today op­er­a­tions on na­ture.

As a means of pro­mot­ing its ad­vo­cacy while stay­ing true to the brand’s her­itage, Sal­va­tore Fer­rag­amo presents Rainbow Fu­ture, a shoe design in­spired by the prin­ci­ples of sus­tain­abil­ity. The design takes its cues from the suede Rainbow san­dal, which was cre­ated in 1938 for the ac­tress Judy Gar­land. The shoe is com­posed of a hand-fin­ished wooden plat­form, leather lin­ing (fin­ished with no car­bon diox­ide wa­ter emission or wa­ter con­sump­tion), and colour­ful or­ganic cro­cheted cot­ton up­pers

“It is in Fer­rag­amo’s DNA to both pre­serve the past of Ital­ian tra­di­tion and cul­ti­vate its fu­ture”

and sid­ings. Wa­ter glue, non-gal­vanised brass, and re­cy­cled sewing thread were utilised to stitch the pieces of Rainbow Fu­ture to­gether. This limited-edi­tion piece—only 100 were made—will come wrapped in biodegrad­able cot­ton bags and re­cy­clable boxes. Each pair is ac­com­pa­nied by a cer­tifi­cate that de­tails its spe­cial char­ac­ter­is­tics and unique his­tory.

Rainbow Fu­ture is also a part of the pres­ti­gious Fer­rag­amo’s Cre­ations line, which rein­tro­duces in limited num­bered edi­tions some of the brand’s most fa­mous de­signs. All mod­els in this col­lec­tion are 100 per cent hand­made us­ing the orig­i­nal ma­te­ri­als, and bear the la­bel de­signed in 1930 by painter Lu­cio Venna. Sal­va­tore Fer­rag­amo’s goal is for Rainbow Fu­ture to be­come a car­bon neu­tral shoe by ob­tain­ing the ISO 14067 cer­ti­fi­ca­tion, which will make it fea­si­ble to cal­cu­late emis­sions that are dis­charged while it is be­ing made, ap­pro­pri­ately com­pen­sat­ing for it through re­for­esta­tion pro­grammes. In sup­port of this is the com­pany Tree­dom, which spe­cialises in agro-forestry ini­tia­tives and in car­bon diox­ide com­pen­sa­tion. 100 or­ange trees—each one a link to a pair of Rainbow Fu­ture shoes—will be planted in the coun­try­side on the out­skirts of Cata­nia, Si­cily. This rep­re­sents a gift from Sal­va­tore Fer­rag­amo to the cus­tomer, who will be able to track the tree’s growth on Tree­dom’s web­site. Says Sal­va­tore Fer­rag­amo Group Chair­man Fer­ru­cio Fer­rag­amo, “It is in Fer­rag­amo’s DNA to both pre­serve the past of Ital­ian tra­di­tion and cul­ti­vate its fu­ture. We have sus­tained this legacy by fi­nanc­ing, on one hand, restora­tions of im­por­tant works of art, like Nep­tune’s Foun­tain in Pi­azza della Sig­no­ria, Florence, and pro­mot­ing, on the other, ex­per­i­men­ta­tion with sus­tain­able ma­te­ri­als, while re­main­ing stead­fast in our com­mit­ment to Made in Italy prod­ucts and our re­spect for the in­no­va­tive spirit of Sal­va­tore Fer­rag­amo’s founder.”

re­spon­si­ble design Sal­va­tore Fer­rag­amo’s first shoe based on sus­tain­able prin­ci­ples

This or­ganic cot­ton was made in ac­cor­dance with the strict Global Or­ganic Tex­tile Stan­dard cri­te­ria

PRO­DUC­TION SNIP­PETS (Top) Dye­ing the cot­ton; (bot­tom from left) The cro­cheted cot­ton is stacked to­gether be­fore be­ing wrapped around the plat­form heel

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