More than Meets the Eye

Swiss jew­eller Chopard re­cently achieved a re­mark­able out­come in its quest for eth­i­cal sourc­ing of raw ma­te­ri­als, a land­mark close to brand am­bas­sador Ju­lianne Moore’s heart. The Hol­ly­wood ac­tress ex­plains to Charlene Co how lux­ury and sus­tain­abil­ity can

Philippine Tatler - - CONTENTS -

Chopard’s brand am­bas­sador Ju­lianne Moore dis­cusses the pos­si­bil­ity of sus­tain­able lux­ury and the brand’s re­cent move to­wards an eth­i­cal shift

This wasn’t go­ing to be just an­other visit to a jew­ellery work­shop, of that I was cer­tain. Sure enough, as I moved through the dozens of jewellers and crafts­men work­ing fever­ishly to com­plete the Chopard col­lec­tion to be pre­sented in less than a month dur­ing the Cannes Film Fes­ti­val, there she was: Ju­lianne Moore, ad­mir­ing a neck­lace, as yet un­fin­ished, that she would be wear­ing on the Cannes red car­pet.

“It’s my first time in Geneva and at Chopard’s work­shop. It’s pretty ex­hil­a­rat­ing,” the Hol­ly­wood star tells me amid the fren­zied at­mos­phere of the ate­lier. “We tend to for­get that be­fore they be­come th­ese breath­tak­ing pieces of jew­ellery, dozens of bril­liant peo­ple—ar­ti­sans, jewellers, gem-set­ters—spend days on end to cre­ate and per­fect them. And ac­tu­ally meet­ing and watching them at work has given me a won­der­ful and holis­tic way of look­ing at a piece of jew­ellery.”

The Academy Award-win­ning ac­tress, how­ever, wasn’t there just to ad­mire jew­ellery. Known for her po­lit­i­cal ac­tivism and be­ing a strong ad­vo­cate for gay rights, gun con­trol, and planned par­ent­hood, Moore was adding cham­pion of sus­tain­able lux­ury to her CV.

At Basel­world in March, Moore joined Chopard co-pres­i­dents Caro­line and Kar­lFriedrich Scheufele, and Livia Firth, founder and cre­ative di­rec­tor of sus­tain­abil­ity and com­mu­ni­ca­tions con­sul­tancy Eco-Age, on stage for the an­nounce­ment that from July this year, the brand would use only gold from eth­i­cal sources in its jew­ellery and watches.

Chopard de­fines eth­i­cal gold as that ac­quired from re­spon­si­ble sources, ver­i­fied as having met in­ter­na­tional best prac­tice en­vi­ron­men­tal and so­cial stan­dards. It will

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