A Por­trait of Aes­thet­ics

Un­der the lead­er­ship of Philip Bur­chard, Merz Phar­ma­ceu­ti­cals cel­e­brates 110 years of progress in the sphere of beauty and well­ness

Philippine Tatler - - STYLE | BEAUTY NEWS -

The brand holds both a re­spon­si­bil­ity and ca­pac­ity to cel­e­brate di­ver­si­fy­ing stan­dards of beauty

It may seem in­tu­itive to have a per­sonal beauty phi­los­o­phy when you are in­volved in the field of med­i­cal aes­thet­ics. How­ever for Philip Bur­chard, chief ex­ec­u­tive of­fi­cer of Merz Phar­ma­ceu­ti­cals, “It’s some­thing I’ve been look­ing at since I joined. I find that ev­ery­one has a dif­fer­ent in­ter­pre­ta­tion of beauty.”

Born in Ger­many and raised in Brazil, Bur­chard’s back­ground shaped his dream of work­ing in­ter­na­tion­ally. “I have al­ways liked science and how it can do some­thing good for oth­ers,” he says when asked about what made him pur­sue what be­came a 25-year-long ca­reer.

Merz has flour­ished since cre­at­ing one of the first anti-wrin­kle creams in the 1950s. It later be­came one of the prin­ci­pals in de­vel­op­ing bo­tulinum neu­ro­tox­ins for pa­tients with move­ment dis­or­ders. To­day, Merz’s prod­uct port­fo­lio in­cludes a com­pre­hen­sive line of derma fillers, skin­care prod­ucts, and the rev­o­lu­tion­ary Ulther­apy pro­ce­dure. It al­ways be­gins by ask­ing, “What is needed?”

“Do it dif­fer­ently, but do it bet­ter,” Bur­chard quotes founder Friedrich Merz on a legacy of in­no­va­tion and hu­man cen­tred­ness, which the fam­ily-owned com­pany still ad­heres to. The brand nur­tures gen­er­a­tions of clients and em­ploy­ees on its way to be­com­ing a trusted in­dus­try part­ner.

Bur­chard cul­ti­vates a healthy work­ing en­vi­ron­ment for pro­duc­tiv­ity. “We have to de­velop top qual­ity prod­ucts. We in­vest a lot into re­search and devel­op­ment.” He ded­i­cates time to strate­gi­cally plan for im­prove­ment and over­see­ing ex­e­cu­tion. He also gets in­volved in pro­duc­tion and mar­ket­ing.

“From time to time, I get out of the of­fice be­cause I want to meet doc­tors and pa­tients. I go to events to speak to beauty am­bas­sadors and journalists.” This gives him first-hand knowl­edge of the trends and needs Merz can ad­dress.

At the end of the day, what in­spires Bur­chard is the im­pact we have on peo­ple’s lives, re­fer­ring to physi­cians thriv­ing in their prac­tice. “We’re con­tribut­ing so much to so­ci­ety,” he re­marks, ob­serv­ing pa­tients feel rad­i­cally bet­ter. Sto­ries of well­ness and im­proved qual­ity of life are di­rect con­se­quences of the work Merz has done over the last cen­tury, which will carry on to the next.

The brand holds both the re­spon­si­bil­ity and ca­pac­ity to cel­e­brate di­ver­si­fy­ing stan­dards of beauty. As Bur­chard pon­ders on the age-old virtue’s many in­ter­pre­ta­tions, he, to­gether with the Merz fam­ily, car­ries the torch in exploring one of life’s most elu­sive ideals.

Merz’s Ulthera sys­tem, a non-in­va­sive treat­ment that tight­ens and lifts with mi­cro-fo­cused ul­tra­sound tech­nol­ogy

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