BEAUTY REIMAGINED Shiseido

Japanese brand returns to the fore with a new make-up collection that boasts four unique textures

A pioneer of innovation in the skincare and beauty sphere, Shiseido has opened a new chapter in its story with a full revamp of its make-up collection, showcasing both brand heritage and technological advances through four revolutionary textures: Dews, Gels, Powders, and Inks. Banking on the mantra “the visible feels invisible,” all products were formulated to be weightless but lasting and impactful. Some standouts are the multi-purpose Aura Dew highlighter, the featherweight one-swipe-wonder VisionAiry Gel Lipsticks, and the highly pigmented Kajal InkArtist. Swatch on at any Shiseido store.