HEALTH IN­FOR­MA­TION SEEK­ING BE­HAV­IOR OF FILIPINOS WITH CAR­DIO­VAS­CU­LAR DIS­EASES IN QUE­ZON CITY, PHILIP­PINES

Quiella A. Landi­cho

PLAI Congress 2018 Program - - POSTER SESSION -

Uni­ver­sity of the Philip­pines Dil­i­man Email ad­dress: Ab­stract

The rate of mor­tal­ity caused by car­dio­vas­cu­lar dis­eases con­tin­ues to grow in re­cent years, not only in the Philip­pines, but also world­wide. With this, a lot of peo­ple with car­dio­vas­cu­lar dis­eases seek health in­for­ma­tion re­gard­ing their con­di­tions. In an at­tempt to in­hibit the in­creas­ing num­ber of cases and to lessen the mor­tal­ity rate caused by car­dio­vas­cu­lar dis­eases, it is vi­tal to de­ter­mine how peo­ple search for health in­for­ma­tion. This study de­ter­mined the health in­for­ma­tion seek­ing be­hav­ior of Filipinos, 45 years old and above, with car­dio­vas­cu­lar dis­eases liv­ing in Que­zon City, Philip­pines.

Thirty-five (35) re­spon­dents from dif­fer­ent barangays in Que­zon City were re­cruited for the study through chain re­fer­rals. The study used sur­vey ques­tion­naire and in­ter­view to ac­quire the needed in­for­ma­tion. Chi-square test of in­de­pen­dence was used to ex­am­ine the re­la­tion­ship be­tween the re­spon­dents’ de­mo­graphic char­ac­ter­is­tics and the fre­quency of their ac­tive health in­for­ma­tion seek­ing be­hav­ior us­ing 18 var­i­ous health in­for­ma­tion sources.

The re­spon­dents were likely to seek health in­for­ma­tion from var­i­ous sources to gain more in­sights about their car­dio­vas­cu­lar dis­eases. All re­spon­dents also con­sid­ered doc­tors as their pri­mary source of health in­for­ma­tion. Next to doc­tors, they were likely to seek health in­for­ma­tion from their fam­i­lies, friends, and tele­vi­sion pro­grams. In con­trast, the re­spon­dents were not likely to look for health in­for­ma­tion from li­braries and read­ing cen­ters. Fac­tors such as trust­wor­thi­ness of the source, com­fort and se­cu­rity, ac­ces­si­bil­ity of the source, and tai­lorabil­ity of the health in­for­ma­tion in­flu­enced their health in­for­ma­tion seek­ing be­hav­ior. Fur­ther­more, the re­spon­dents were also deemed as pas­sive re­ceivers of health in­for­ma­tion.

Pub­lic li­braries and read­ing cen­ters ought to take a more com­pet­i­tive role in pro­vid­ing au­thor­i­ta­tive health in­for­ma­tion. More­over, lo­cal gov­ern­ment units (LGUs) should also strengthen their cam­paigns to in­form their con­stituents about the health in­for­ma­tion re­sources and ser­vices their li­braries and read­ing cen­ters of­fer.

Key­words: health in­for­ma­tion seek­ing be­hav­iour; ac­tive seek­ing; pas­sive re­ceipt; in­for­ma­tion avoid­ance; health in­for­ma­tion

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