HEALTH INFORMATION SEEKING BEHAVIOR OF FILIPINOS WITH CARDIOVASCULAR DISEASES IN QUEZON CITY, PHILIPPINES
Quiella A. Landicho
University of the Philippines Diliman Email address: Abstract
The rate of mortality caused by cardiovascular diseases continues to grow in recent years, not only in the Philippines, but also worldwide. With this, a lot of people with cardiovascular diseases seek health information regarding their conditions. In an attempt to inhibit the increasing number of cases and to lessen the mortality rate caused by cardiovascular diseases, it is vital to determine how people search for health information. This study determined the health information seeking behavior of Filipinos, 45 years old and above, with cardiovascular diseases living in Quezon City, Philippines.
Thirty-five (35) respondents from different barangays in Quezon City were recruited for the study through chain referrals. The study used survey questionnaire and interview to acquire the needed information. Chi-square test of independence was used to examine the relationship between the respondents’ demographic characteristics and the frequency of their active health information seeking behavior using 18 various health information sources.
The respondents were likely to seek health information from various sources to gain more insights about their cardiovascular diseases. All respondents also considered doctors as their primary source of health information. Next to doctors, they were likely to seek health information from their families, friends, and television programs. In contrast, the respondents were not likely to look for health information from libraries and reading centers. Factors such as trustworthiness of the source, comfort and security, accessibility of the source, and tailorability of the health information influenced their health information seeking behavior. Furthermore, the respondents were also deemed as passive receivers of health information.
Public libraries and reading centers ought to take a more competitive role in providing authoritative health information. Moreover, local government units (LGUs) should also strengthen their campaigns to inform their constituents about the health information resources and services their libraries and reading centers offer.
Keywords: health information seeking behaviour; active seeking; passive receipt; information avoidance; health information