A Q&A with Kéras­tase Aura Botan­ica Am­bas­sador Amanda Grif­fin-jacob

Preview (Philippines) - - Chapter Six Brand Profile -

WHY DID YOU AGREE TO BE THE BRAND AM­BAS­SADOR FOR THIS LINE, AND HOW IS THIS EX­PE­RI­ENCE OF REP­RE­SENT­ING A PROD­UCT DIF­FER­ENT FROM OTH­ERS YOU’VE EN­DORSED?

For the last eight years, I’ve been con­sci­en­tiously con­vert­ing my beauty, hy­giene and home prod­ucts to ones that have less chem­i­cal in­gre­di­ents and have min­i­mal im­pact on the en­vi­ron­ment. Those are two out of the three cri­te­ria that need to be ful­filled when it comes to my prod­ucts, the last be­ing the ef­fi­cacy of the prod­uct. This has been an ex­ten­sive process, which is still on­go­ing. I would es­ti­mate that 85 per­cent of the prod­ucts I use fall into the more nat­u­ral cat­e­gory at the moment. Un­til Aura Botan­ica, I had never found a prod­uct that met all three of those stan­dards. My hair has al­ways chal­lenged me be­cause I have very wavy and very thick hair that I color. All the nat­u­ral prod­ucts I’ve tried never re­ally seemed to hy­drate my hair enough. The con­di­tion­ers espe­cially never seemed to work prop­erly, and I would in­evitably end up with tan­gled and dry hair. I’m also prone to frizz and all the more nat­u­ral oil prod­ucts would leave my hair very oily. When I found out about Aura Botan­ica and tried it, I knew that my hair prayers had been an­swered. It seemed like it had been made with my pre­cise spec­i­fi­ca­tions in mind.

HOW DOES THIS PROD­UCT LINE SAT­ISFY WHAT YOU VALUE AS A CON­SUMER?

There are no “nas­ties”—it’s also sul­fate-, sil­i­cone- and paraben-free—in the Aura Botan­ica range and the prod­ucts ac­tu­ally do what they claim. It’s like the Holy Grail of hair care for me. But be­yond that, Kéras­tase es­pouses the ethos of sus­tain­abil­ity and so­cial re­spon­si­bil­ity with Aura Botan­ica, and ac­tu­ally de­liv­ers on their prom­ises. From the en­vi­ron­men­tal and sus­tain­abil­ity stand­point, the Aura Botan­ica pack­ag­ing is not just made of post-con­sumer-re­cy­cled plas­tic, it also has a lighter de­sign to sig­nif­i­cantly re­duce the use of plas­tics as well. The range is man­u­fac­tured in the Bur­gos fac­tory in Spain, which has a neu­tral car­bon foot­print. Kéras­tase is also re­spon­si­bly sourc­ing the ar­gan and co­conut oils from Morocco and Samoa, and the for­mula is 97-per­cent biodegrad­able.

TELL US ABOUT YOUR EX­PE­RI­ENCE US­ING THE PROD­UCTS.

I wash my hair ev­ery day be­cause I work out ev­ery day. I usu­ally do one ma­jor color and treat­ment per month or ev­ery three weeks. This range cleans my hair thor­oughly, con­di­tions well, adds shine and de­frizzes. My hair feels great. I’ve added the oil and spray into my reg­i­men— be­fore that I would only sham­poo and con­di­tion my hair. I’ve hon­estly never tried prod­ucts that were 98-per­cent nat­u­ral in ori­gin that could achieve any­thing close to this.

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