A lifetime ago, Raiza Contawi was a marketing manager for a tech startup when she decided to start a blog on the side. Almost three years later, she’s thriving as a self-taught makeup artist and has switched to vlogging after joining a Youtube competition and realizing she preferred making videos over writing. “The biggest challenge for me,” she recalls, “was deciding whether I should keep my corporate job [for financial security] or take the plunge as a makeup artist and beauty influencer.” Clearly, the gamble paid off.
Raiza’s beauty hauls are typically work-related. Her personal beauty arsenal, however, is surprisingly low-key. “Brow and lip products are a must in my kit,” she says. “If I have those, I know I can live and pull off a decent everyday look in five minutes.”
She finds it amazing that the beauty industry has grown into such a positive movement online. “I love how it empowers us, both men and women, and boosts our confidence [so we can become] better versions of ourselves,” she shares. “Above all, the friends I made and the lives I’ve touched one way or another through this community [are] what I treasure the most.”
ON RAIZA: Lace dress with ruffles, P5000, ALEXA CHENG, cel. no. 0917 556 6002. Lace dress (worn underneath), P11,500, LILLY PULITZER, Rustan’s Makati. Ring, P125,000, PRIVATE COLLECTION, Rustan’s Silver Vault