GIVE ME A REASON
Do you need a reason to shop? You’d think that as a lover of fashion, the joy we find in the act of shopping is motivation enough to hit the mall (or the web, if my habitual visits to shopping sites and apps are anything to go by). But the abundance of things that would be lovely to have never seems to be commensurate to the finite square footage of our closet and living space. What’s a modern girl to do? The answer is an obvious and currently well-worn word: curate.
This month, as we delve into the world of Philippine retail, we looked into what guides us as we make each prized purchase. Start with retail therapy (see our fashion and beauty prescriptions in Chapter 1), which is oft used to combat stress or reward life’s wins. But that can go south if you can’t control and fund the urge to shop, as you’ll discover in Chapter 10—Rebecca Bloomwood’s addiction in the 2009 chick flick Confessions of a Shopaholic is a very real disorder.
Don’t get me wrong; the retail scene constantly excites me. Designer collaborations, unique recommendations from fashion insiders, in-store experiences that make you feel so special, and the pride in supporting locally made products are more than enough to make me want to open my heart—and wallet. But I also feel there’s no bigger disservice to a purchase than not using it.
So as we celebrate the bounty of the local retail scene, we also encourage all of you to be conscious shoppers. I always find that being informed about a product and finding its place in my lifestyle makes buying it more satisfying and worthwhile. I hope what you discover in these pages helps you with your own curation.