All set for Mice­con 2018

Sun Star Bacolod - - Top Stories - BY MERLINDA A. PEDROSA

THE City Gov­ern­ment of Ba­colod is all set for the Meet­ing, In­cen­tive, Con­ven­tion and Ex­hi­bi­tions Con­fer­ence (Mice­con) on Novem­ber 27 to 29.

Mayor Eve­lio Leonar­dia said yes­ter­day he al­ready signed a let­ter to the City Coun­cil ask­ing them to give him an au­thor­ity to sign the me­moran­dum of agree­ment to be en­tered into by and be­tween the City Gov­ern­ment and Tourism Pro­mo­tions Board (TPB).

“We held a meet­ing on Mon­day and as of the mo­ment, no ma­jor prob­lem has been pre­sented to me,” he said.

TPB is tasked to for­mu­late and im­ple­ment an in­te­grated do­mes­tic and in­ter­na­tional pro­mo­tions and mar­ket­ing pro­gram for Philip­pine tourism.

The TPB is also re­spon­si­ble for mar­ket­ing and pro­mot­ing the Philip­pines do­mes­ti­cally and in­ter­na­tion­ally as a ma­jor global tourism des­ti­na­tion.

Mice also refers to busi­ness events that en­tail a large con­ver­gence.

Leonar­dia said that in the tourism world, this is a spe­cial­ized pro­gram that is pres­ti­gious and very lu­cra­tive.

“This is some­thing that is very pres­ti­gious and our host­ing will mean that we are also now in the league of big play­ers in the tourism in­dus­try,” he said.

The Mice­con event will be held at the SMX Con­ven­tion Cen­ter.

In April, af­ter the TPB’S eval­u­a­tion be­tween Ba­colod and Clark, Leonar­dia was in­formed that Ba­colod was cho­sen to host the Mice­con 2018.

“So if we have beaten them (the Clark) that means, this peo­ple in the tourism in­dus­try has seen the po­ten­tials of Ba­colod and we have to avail on that,” Leonar­dia said.

For this mag­ni­tude and the qual­ity of the event, he as­sumed that Tourism Sec­re­tary Ber­nadette Ro­mu­lop­uyat would come for that be­cause this is a high-end as­pect of tourism.

Coun­cilor Em Ang, chair­per­son of the City Coun­cil com­mit­tee on tourism, ear­lier said Mice­con is the big­gest gath­er­ing of the coun­try’s in­flu­en­tial pro­fes­sion­als and prac­ti­tion­ers in­volved in Mice.

She said at least 600 par­tic­i­pants from the Mice in­dus­try are ex­pected to at­tend such as the air­lines, ho­tels, re­sorts, con­ven­tion cen­ters, event or­ga­niz­ers and ex­hibit or­ga­niz­ers.*

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