‘Take ad­van­tage of unique sell­ing propo­si­tion,’ Ne­gocc en­treps told

Sun Star Bacolod - - Business -

A TAX­A­TION ex­pert has urged small and medium en­ter­prises (SMES) in Ne­gros Oc­ci­den­tal to take ad­van­tage of the unique sell­ing propo­si­tion (USP), if they have, in or­der to boost their busi­nesses.

En­tre­pre­neur Asia Pa­cific, in its web­site, de­fines USP as the fac­tor or con­sid­er­a­tion pre­sented by a seller as the rea­son that one prod­uct or ser­vice is dif­fer­ent from and bet­ter than that of the com­peti- tion.

Ray­mond Abrea, founder and pres­i­dent of Cen­ter for Strate­gic Re­forms (CSR) of the Philip­pines, who was in Ba­colod City re­cently, said lo­cal en­trepreneurs have to be strong and com­pet­i­tive amid the cur­rent is­sues on tax­a­tion and in­fla­tion hound­ing the coun­try, among oth­ers.

Abrea, known as the tax whiz of the Philip­pines, said Ne­grense en­ter­prises should look into the needs of the com­mu­nity.

Abrea said that some­times SMES only think of food prod­ucts, they must also look at ser­vices.

“De­spite these prod­ucts or ser­vices, whether on­line or tra­di­tional store, are al­ready ex­ist­ing in the mar­ket, as long as they have a com­pet­i­tive ad­van­tage, SMES should take ad­van­tage of their unique sell­ing propo­si­tion es­pe­cially if they are pas­sion­ate about it,” he stressed.

Abreo was re­cip­i­ent of var­i­ous recog­ni­tion in­clud­ing Move Awards 2016 Dig­i­tal Maker, One of the Out­stand­ing Young Men of the Philip­pines in 2015, Asia CEO Young Leader of the Year in 2015, One of the Out­stand­ing Young Per­sons in the World in 2017, and Distin­guished Bedan in the field of Ac­count­ing and Tax­a­tion, among oth­ers.

He is also the au­thor of the best­selling tax hand­book en­ti­tled “Got a Ques­tion about Taxes? Ask the Tax Whiz.”

Abrea con­ducted a tax road­show at the Negosyo Cen­ter in Ba­colod City, which was at­tended by at least 30 MSMES.

He ad­vised Ne­grense SMES not to ven­ture any busi­ness if they are not ready for it.

This is where the Depart­ment of Trade and In­dus­try (DTI) should come in, par­tic­u­larly train­ing and equip­ping en­trepreneurs.

Abrea pointed out that the DTI will work on mak­ing busi­nesses of their obli­ga­tions like pay­ing taxes.

“Many are reg­is­ter­ing their busi­nesses but not pur­su­ing thus, they in­cur penal­ties with the Bureau of In­ter­nal Rev­enue af­ter a while,” he said, adding that “we do not want our SMES to have a trau­matic ex­pe­ri­ence in do­ing busi­ness.”/epn

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