IWG inks deal with Colours Town Center
INTERNATIONAL Workspace Group (IWG), the world’s leading flexible workspace provider with brands including Regus, Spaces, and HQ, have signed a 10-year management agreement with Kyleson Inc. for the establishment of a Regus franchise center in Las Piñas City.
With 195 workstations and 1,200 square meters of co-working desks, meeting rooms, and private offices within the Colours Town Center in Las Piñas City, the center will cater to Filipino organizations and businesses of all sizes with rapidly growing demand for hybrid working solutions. It will be the 26th in the country and the latest in IWG’S global network which covers more than 120 countries and 3,500 locations.
“Adopting flexible working arrangements is crucial to business sustainability and long-term resilience,” said Lars Wittig, IWG country manager, citing a Philippine Business Coalition for Women Empowerment (PBCWE) study which found 27 of the country’s top 30 publicly-listed companies have already implemented hybrid work arrangements.
“For one, worker preferences across the whole of Asia Pacific are shifting in favor of hybrid working and those who fail to adopt are at risk of losing their best talent,” added Wittig, citing IWG’S own research that found that almost half of workers worldwide are considering changing jobs instead of returning to the office five days a week.
In addition, a 2022 PWC survey found the ability to choose where they work was an important consideration for 48 percent of workers in the APAC region.
Another way hybrid work contributes to longterm resilience is by enabling organizations to reduce costs and increase flexibility by moving away from costly multi-year tenancy agreements in favor of shorter-term and more flexible deals with flexible workspace providers.
“The adoption of hybrid working helps businesses stay competitive and resilient, especially in times of economic uncertainty. With the fears of a global recession increasing, research shows that business leaders are adopting hybrid working for many reasons. Not only does it support employee work-life balance and wellbeing, it also provides a meaningful boost to a company’s bottom line,” said Mark Dixon, IWG, CEO.
As the Philippines economy looks to rebound, Wittig noted that many organizations are not yet ready to make this transition.
“Our partnership with Colours Town Center combines our more than 30 years track record in equipping workspaces with the infrastructure and support services with ideal, modern locations to ensure employees experience the benefits of working wherever is most convenient for them without sacrificing productivity, or the benefits of collaboration,” he added.
Kingson Chan of Kyleson described the partnership with IWG as one “full of promising potential,” with the new Regus Center’s home in Las Piñas City both a fast-growing urban center in the southern part of Metro Manila, with more than 590,000 residents and an untapped market for IWG.
IWG is committed to increasing its footprint in the Philippines from 25 to 43 locations. It currently enables flexible working in 11 major cities nationwide, including Metro Manila, Cebu, Davao, and Clark. Globally, IWG counts 83 percent of the Fortune 500 among its clients and has four times the number of locations compared to its closest competitor.
Visit www.iwgplc.com for more information about how it is changing the world of work. To learn more about becoming a franchise partner, contact: Franchise.ph@iwgplc.com.