55% in SEA ready for domestic travel for safe, budget-friendly destinations
AS THE summer season approaches, Southeast Asia anticipates a surge in domestic travel with the Philippines and Indonesia having the highest interest in travelling domestically.
However, for many travelers in the region, safety and costs are key considerations. Milieu Insight, a leading survey software company in Southeast Asia has published its latest report on summer travel plans for Southeast Asians.
The quantitative study conducted by Milieu Insight’s proprietary survey community polls 1,966 individuals from Philippines, Thailand, Indonesia and Malaysia. According to the report, over 6 in 10 respondents prioritise safety and cost when choosing domestic travel destinations and 55% are willing to travel domestically this year.
“Our report highlights the summer travel plans of many Southeast Asians. As people seek to explore their own countries, affordability and safety are key factors driving their choice,” said Gerald Ang, Founder and CEO of Milieu Insight. “At the same time, many travelers in Asia are increasingly budget-driven, and they are embracing family-oriented experiences, by finding value in land transportation and road trips.”
Effects of inflation
With inflation driving prices high and international travel being costly, domestic leisure travel is expected to remain strong among Southeast Asians.
Travellers across Southeast
Asia are becoming increasingly budget-conscious, prioritising financial considerations in their vacation planning.
While cost remains a About 79% of travelers top consideration for 62% in Southeast Asia are of travelers in Southeast planning to embark on Asia, safety takes precedence, their adventures with their with 63% prioritising families in tow. Families secure destinations and are prioritizing quality
nd scenic spots. This trend time together, seeking to highlights the importance create cherished memories for marketers to promote while exploring local hidden local destinations known gems. for their safety. Another compelling aspect of travel emerges for families: culinary exploration and immersive touring experiences. More than half
Embracing trips
road
Land transport emerges as the preferred choice for domestic vacations, with a significant 74% of travelers opting for this mode of transportation.
About 88% of Thai and 76% of Indonesian travelers prefer travelling by land when exploring domestic destinations.
Family-focused trave
surveyed are keen in making their domestic travels about food and immersive touring experiences where they get the opportunity to taste local flavors and visit landmarks.
Preference for accommodations
Hotels emerge as the preferred choice, capturing 78% of preferences across all surveyed countries. Despite this preference for traditional lodging, unique alternatives are gaining momentum.
In Malaysia, 44% of travelers opt for personalized experiences offered by Airbnb, while in Thailand, 47% are drawn to the luxury and exclusivity of pool villas.
As Southeast Asia gears up for summer travel, there is an increased willingness for most travelers to escape to domestic destinations due to proximity and costs. This shift underscores a pragmatic mindset amidt evolving global circumstances like flight prices and inflation, with safety and cost considerations taking precedence in travel planning.
The study, conducted via Milieu Insight’s proprietary survey community, offers a comprehensive understanding of Southeast Asian summer travel plans, highlighting key insights and travel trends. Representative of the online adult population aged 16 and above, the fieldwork was carried out from 7th to 31st March 2024.*(PR)