DOT launches ‘re­freshed’ tourism cam­paign

Sun Star Bacolod - - Business -

THE Depart­ment of Tourism (DOT) on Mon­day, Fe­bru­ary 18, launched a re­newed and re­freshed “It’s More Fun in the Philip­pines” cam­paign.

Tourism Sec­re­tary Ber­nadette Ro­mulo-puyat, who spear­headed the launch­ing held at the Na­tional Mu­seum of Nat­u­ral His­tory, said the new cam­paign fo­cuses on sus­tain­able tourism in the wake of gov­ern­ment’s clean-up ef­forts in Bo­ra­cay and Manila Bay.

“With more and more trav­el­ers con­scious about their eco­log­i­cal foot­print, the cul­tures and ex­pe­ri­ences they are con­sum­ing, and sim­ply want­ing to know how they can give back. The time is ripe for the re-pur­pos­ing of the word ‘fun’,” Ro­mulo-puyat said.

The new cam­paign is 100-per­cent crowd­sourced as it uses some of the 4.3 mil­lion real pho­tos, videos and re­views shared by both lo­cal and for­eign trav­el­ers us­ing the hash­tag #Itsmore­funinthep­hilip­pines.

“Af­ter all, work­ing with what we al­ready have is the essence of sus­tain­abil­ity,” Ro­mu­lop­uyat said.

For each photo or video used, a con­tri­bu­tion is made in the name of the con­tent owner for the preser­va­tion of beaches, moun­tains and wildlife.

The cam­paign uses a cus­tom-made font called “Barabara” that the pub­lic may down­load for free. The logo fea­tures a weave with each color rep­re­sent­ing a uniquely Filipino prod­uct.

Dur­ing the launch, Ro­mulo-puyat en­cour­aged more trav­el­ers to par­tic­i­pate in the cam­paign by shar­ing their pho­tos and videos. The DOT plans to re­lease more crowd-sourced pro­mo­tional con­tent.

“We in­vite ev­ery­one to be part of ‘It’s More Fun in the Philip­pines’. I’m sure you have a photo in your phone fea­tur­ing a Philip­pine desti­na­tion that you haven’t up­loaded yet, or tag your pho­tos even from your pre­vi­ous posts us­ing the hash­tag #Itsmore­funinthep­hilip­pines in your trav­els across the coun­try,” she said./mvi/ Sun­star Philip­pines


TOURISM Sec­re­tary Ber­nadette Ro­mulo-puyat launches the re­newed "It's More Fun In The Philip­pines" tourism cam­paign, which uses crowd-sourced pho­tos and videos. The launch was held at the Na­tional Mu­seum on Fe­bru­ary 18, 2019.

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