Un­der­stand­ing Ja­pan

Sun Star Bacolod - - Business - WIL­SON NG Wil­[email protected]

THIS month, I made our an­nual par­tic­i­pa­tion to Ja­pan’s Soft­ware Expo.

It’s al­ways some­thing to look for­ward to, and we have been join­ing the last few years. I hope that we con­tinue to ex­pand our co­op­er­a­tion with Ja­pan, not only be­cause its econ­omy is huge and tech­nol­ogy ad­vanced, but be­cause work­ing with the Ja­pa­nese presents a re­ally re­ward­ing ex­pe­ri­ence. They are longterm look­ing, make trusted part­ners, and work hard to make a part­ner­ship work.

It was some­what dis­ap­point­ing that due to the lack of funds from the gov­ern­ment, we could not con­tinue to do the busi­ness match­ing event. But, at least, we con­tin­ued to have our Philip­pine pavil­ion.

It’s prob­a­bly be­cause most of our com­pa­nies take their cue from the west that we have not been as suc­cess­ful in the Ja­pa­nese mar­ket. I re­mem­ber over 10 years ago, our booth was big­ger than Viet­nam’s. This year, it was even smaller than that of Bangladesh.

I think partly the rea­son why we are not as suc­cess­ful is that we are too con­fi­dent of al­ready know­ing English, and there­fore do not see the value of learn­ing Ja­pa­nese, which the Viet­namese do. And be­lieve me, un­der­stand­ing Ja­pa­nese lan­guage and cul­ture can be the key to get­ting a slice of the mar­ket.

Ja­pan this month is wel­com­ing a new em­peror and a new era, and ev­ery­where, you can see op­ti­mism and vi­brancy, par­ticu

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