THIS month, I made our annual participation to Japan’s Software Expo.
It’s always something to look forward to, and we have been joining the last few years. I hope that we continue to expand our cooperation with Japan, not only because its economy is huge and technology advanced, but because working with the Japanese presents a really rewarding experience. They are longterm looking, make trusted partners, and work hard to make a partnership work.
It was somewhat disappointing that due to the lack of funds from the government, we could not continue to do the business matching event. But, at least, we continued to have our Philippine pavilion.
It’s probably because most of our companies take their cue from the west that we have not been as successful in the Japanese market. I remember over 10 years ago, our booth was bigger than Vietnam’s. This year, it was even smaller than that of Bangladesh.
I think partly the reason why we are not as successful is that we are too confident of already knowing English, and therefore do not see the value of learning Japanese, which the Vietnamese do. And believe me, understanding Japanese language and culture can be the key to getting a slice of the market.
Japan this month is welcoming a new emperor and a new era, and everywhere, you can see optimism and vibrancy, particu