Sun Life teams up with PLDT Global and Share­treats

Sun Star Bacolod - - Billboard Horoscope -

SUN LIFE of Canada (Philip­pines), Inc., the num­ber one life in­surance com­pany in the coun­try, is team­ing up with PLDT Global, a wholly owned sub­sidiary of PLDT, the coun­try’s leading telecom­mu­ni­ca­tions and digital ser­vices provider, and Share­treats, the first in the coun­try to in­tro­duce the power of Gifti­con (digital gifts), for an ini­tia­tive that will not only help over­seas Filipinos strengthen ties with their fam­i­lies, but also se­cure their fu­ture.

Un­der the part­ner­ship, Filipinos over­seas will be given the opportunit­y to make a free two-minute long dis­tance call to their fam­i­lies back home via PLDT Global’s mo­bile app Free Bee, af­ter watch­ing a short in­fomer­cial about Sun Life’s digital in­surance prod­ucts.

Avail­able on Android and IOS, Free Bee is an ad­ver­tis­ing-based voice ser­vice which de­liv­ers high-qual­ity IDD calls to the Philip­pines for free.

Upon ending the call, the sub­scriber will be taken to the Share­treats plat­form, wherein he can avail of a Life Ar­mor digital voucher worth P100 for a fam­ily mem­ber, who must also be a regis­tered user of on­line shop­ping site Lazada. The fam­ily mem­ber may then use this digital voucher to avail of the Life Ar­mor in­surance prod­uct via

Life Ar­mor comes with P25,000 life in­surance cov­er­age for sick­ness and ac­ci­dents for one year. It is an ideal prod­uct for over­seas Filipinos who wish to pro­tect their loved ones in the Philip­pines, as reg­is­tra­tion is done com­pletely on­line and no med­i­cal ex­am­i­na­tion is re­quired. More­over, loved ones may avail up to four Life Ar­mor plans for a to­tal cov­er­age of P100,000.

“We’re de­lighted to col­lab­o­rate with PLDT Global in the ini­tia­tive as we be­lieve that it will pro­mote fi­nan­cial in­clu­sion,” Sun Life Fi­nan­cial CEO & Coun­try Head Bene­dict Si­son said. “Our OFWS work hard to make sure that their loved ones back home will have a brighter fu­ture, and avail­ing of digital life in­surance for them will help make this a re­al­ity, even amid life’s un­cer­tain­ties.”

“This is part of our broader com­mit­ment to en­sure that our kababayans can avail of a va­ri­ety of ser­vices on our Free Bee plat­form that would al­low them to not only keep their con­nec­tions stronger, but also take care of their fam­i­lies and se­cure their fu­ture through this part­ner­ship with Sun Life and Share­treats,” said Al­bert Villa-real, Chief Com­mer­cial Of­fi­cer of PLDT Global.

“We are look­ing for­ward to work­ing with Sun Life and PLDT Global in al­low­ing over­seas Filipinos to send their fam­i­lies love and pro­tec­tion. Share­treats’ vi­sion to cre­ate a cul­tural move­ment whereby ev­ery Filipino can in­ter­act and ex­press themselves more through ca­sual treat giv­ing is now pos­si­ble with this strong part­ner­ship,” Share­treats In­no­va­tion Head of Part­ner­ship Vanessa Lee Cartera said.

To know more about this ini­tia­tive, visit sun­ and follow @sun­lifeph on Face­book, Twit­ter, and Instagram./pr

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