‘Coco’ and the gui­tar world

Sun.Star Cagayan de Oro - - Live! -


“Coco” made the acous­tic/ clas­si­cal gui­tar cool again. Or at least, it placed the dy­ing in­stru­ment right in the mid­dle of the plot, giv­ing it an in­te­gral pur­pose to the story’s con­cept. It’s not en­tirely a good year for mu­si­cal in­stru­ments.

While the build qual­ity has tremen­dously im­proved due to the fact of sales pres­sure (ini­tial thoughts af­ter play­ing with a Gib­son Les Paul Trib­ute 2017 and a Fen­der Amer­i­can Pro­fes­sional Stra­to­caster 2017), the sales num­bers them­selves are do­ing badly—at least ac­cord­ing to mul­ti­ple re­ports.

“Elec­tric gui­tar mak­ers are see­ing their sales steadily plum­met. Lead­ing gui­tar com­pa­nies Fen­der and Gib­son are both in debt; Fen­der was forced to aban­don a pub­lic of­fring in 2012, and Gib­son’s an­nual rev­enue fell from $2.1 bil­lion to $1.7 bil­lion over just the last three years. Gui­tar Cen­ter, the largest chain of its kind, is $1.6 bil­lion in the red,” said an ar­ti­cle in qz.com.

The acous­tic gui­tar is man­ag­ing to stay rel­e­vant, pop­cul­ture wise, thanks to Tay­lor Swift. But even Swift is shed­ding the coun­try girl, gui­tar play­ing im­age and trad­ing it for ‘80s syn­the­siz­ers with the sound of her last two al­bums.

Here comes “Coco,” a box-offi hit around the world preach­ing how the gui­tar and a sim­ple song can still touch souls. Ac­cord­ing to an ar­ti­cle (as of yes­ter­day) by The As­so­ci­ated Press, the fim “has al­ready racked up a global gross of $280 mil­lion, in­clud­ing record­break­ing to­tals in Mex­ico and an im­pres­sive $75.6 mil­lion in China.”

In­deed, the fad­ing gui­tar world in this age of dig­i­tal mu­sic has a lot to thank “Coco” for. (Luis A. Quibranza III)

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