Rice SRP, la­bel­ing launched in Oro

Sun.Star Cagayan de Oro - - Front Page -

Three govern­ment agen­cies led the launch­ing of the pre­scribed la­bel­ing and sug­gested re­tail price (SRP) for milled rice in Co­gon mar­ket yes­ter­day, Novem­ber 8.

The Na­tional Food Au­thor­ity (NFA), Depart­ment of Agri­cul­ture (DA), and the Depart­ment of Trade and In­dus­try (DTI) went around

the mar­ket to en­sure that all rice re­tail­ers are in com­pli­ance with the SRP set by the govern­ment.

Aside from set­ting the SRP, they also banned the use of brand names and re­placed it with the four clas­si­fi­ca­tion of milled rice – reg­u­lar milled, well milled, pre­mium grade, and spe­cial rice – which will be sold fol­low­ing the man­dated SRPs ex­cept for spe­cial rice that cov­ers or­ganic, Cordillera heir­loom, and other in­dige­nous va­ri­eties.

The SRPs for im­ported rice are: Php 39 per kilo for well-milled, Php 40 per kilo for im­ported pre­mium grade two, and Php 43 per

For lo­cal rice, the SRPs are: Php 39 per kilo for reg­u­lar-milled, Php 44 per kilo for well-milled, and Php 47 per kilo for pre­mium grade rice.

Dianne Silva, NFA-10 re­gional di­rec­tor said the launch­ing was held ear­lier than sched­uled so as to give time to the re­tail­ers to ad­just their price.

“Ang ef­fect ani is mob­aba gyud ang presyo sa bugas, kadao­gan ni sa atong kon­sumante na naa silay chance maka­palit ug bugas nga barato ug maayo nga qual­ity (The ef­fect of this pro­gram is the prices will de­crease, and this is a win for the con­sumers be­cause they now have the chance to buy af­ford­able and qual­ity rice),” Silva said.

Silva said a big per­cent­age of rice re­tail­ers in Co­gon have al­ready ad­justed the price, but it was also ob­served that some did not open their stores yes­ter­day dur­ing the launch­ing.

Almer Masil­lones, DTIMisamis Ori­en­tal pro­vin­cial of­fice of­fi­cer-in­charge said its agency will fre­quently mon­i­tor the re­tail­ers to en­sure con­sis­tent com­pli­ance.

“We can is­sue let­ters of in­quiry to the non-com­pli­ant re­tailer and then give them time to ad­just their price. But if he or she still did not com­ply, we will is­sue a no­tice of vi­o­la­tion and pe­nal­ize the re­tailer,” she said.

Masil­lones said the re­tailer may change the price of the rice but this should not ex­ceed the SRP set by the govern­ment.

She said if changes will be made, the re­tailer will still have to sub­mit a pro­posal to them and a con­sul­ta­tion will be con­ducted first be­fore de­cid­ing on it.

The pre­scribed la­bel­ing as well as the SRPs is now be­ing im­ple­mented in the en­tire Metro Manila and cities within the Greater Manila Area. Other re­gions will fol­low this scheme af­ter All Souls’ Day. The SRPs on rice will be re­viewed and up­dated reg­u­larly. PJ Orias

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