Sun.Star Cagayan de Oro

SM Downtown unveils ‘tallest’ Christmas tree

The 55-foot centerpiec­e is dubbed the most Instagramm­able indoor Christmas tree in CdO

- Jo Ann Sablad

ITS a common custom for people celebratin­g Christmas to have a Christmas tree in their homes and in their workplaces, be it a 5-foot tall one or the giant trees we often see in malls.

The tradition of putting up Christmas trees, which for Christians are said to symbolize the everlastin­g life, and decorating them with Christmas balls, bells and stars dated back in 16th Century in Germany.

One such tree could be found at the ground floor of SM CDO Downtown Premier

as they unveil the 55-foot long Christmas tree adorned with several sparkling Christmas balls and stars that add to its shimmering appearance, anchoring on the mall’s theme for this year: “A Sparkling Downtown Christmas” last Sunday, November 11.

“We wanted really to sort of like this tree adds sparkle and brightness to the Christmas celebratio­n here in Cagayan de Oro, that’s why our campaign theme is: ‘A Sparkling Downtown Christmas,’” the Assistant Vice President for Marketing in Mindanao Russel Alaba said.

“Of course, Christmas is the brightest season of all, so we wanted to really capture that with our theme. And as you can see, the mall is brightly lit, as you would say, as we celebrate the season,” he added.

According to Alaba, the giant Christmas tree is the tallest indoor Christmas tree in Cagayan de Oro City.

The tree is also tagged as the “Most Instagramm­able Christmas Tree in Cagayan de Oro” by Alaba and several mall goers who attended the lighting ceremony of SM CDO Downtown Premier’s centerpiec­e.

Apart from the tall shimmering tree, the centerpiec­e also include the giant golden stars which, according to Alaba, is the mall’s way of paying homage to the city of Cagayan de Oro, which is known as the City of Golden Friendship.

Regardless of how you decorate your Christmas tree or how big or small it is, the spirit of Christmas and the birth of Jesus Christ will remain in our hearts.

 ?? (JO ANN SABLAD) ?? THE 55-foot Christmas tree, tagged as the "Most Instagramm­able Christmas tree in Cagayan de Oro," is the tallest indoor Christmas tree in the city, according to Assistant Vice President for Marketing in Mindanao Russel Alaba.
(JO ANN SABLAD) THE 55-foot Christmas tree, tagged as the "Most Instagramm­able Christmas tree in Cagayan de Oro," is the tallest indoor Christmas tree in the city, according to Assistant Vice President for Marketing in Mindanao Russel Alaba.

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